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Infographic: 10 Step Crisis Communication Management

No one likes a crisis, but as any PR pro will tell you, crises happen. Since you never know exactly when you’ll need to slip into crisis communication mode, the best bet is to be prepared!

Over the past few months we’ve have been talking about crisis communications with our friends at Marketing Tech Blog. We thought it would be fun partner on an infographic outlining the 10 steps we recommend following when a crisis pops up.

Share and save the following, perhaps even print it out and hang it on the wall. You never know when a crisis will come and it might be good to have this handy!

Crisis Communication Infographic

Marc Cowlin

Marc Cowlin is an Internet Marketer with a proven track record of driving sales and buzz through Public Relations, Social Media and Integrated Marketing. With nearly 15 years of in-house experience with companies such as Birkenstock USA and, Marc offers a unique perspective on Public Relations and its convergence with Social Media and traditional Marketing. Marc currently leads Content Marketing and Global Public Relations at Meltwater.

4 Responses to “Infographic: 10 Step Crisis Communication Management”

  1. Douglas Karr says:

    Was such a pleasure taking your advice and illustrating it in design that’s entertaining and a solid crib sheet for any public relations professional! Thanks for the opportunity, Marc!

  2. Pål Rikter says:

    Great post, Marc, I shared it on Linkedin.

  3. Jessica says:

    This offers a great explanation for young professionals (like myself) who are pursing crisis communication as a potential PR avenue. Will be sharing this with my colleagues!

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