“Meltwater has the strongest product roadmap compared to other solutions, particularly in its understanding of AI evolution.”
Narek Garit
Global Measurement & Analysis Lead
Meltwater Presents
Intelligence isalways in style.
Kim Cattrall stars as the ultimate brand executive — always in the know, and one step ahead. Her secret? Meltwater: one platform that turns media, social, and AI signals into intelligence she can act on.
The Premise
Always in the know.Always one step ahead.
Kim Cattrall takes on the role of a brand executive, navigating the same challenges every modern PR, comms, and marketing leader faces — tracking brand conversations, managing reputation on AI, spotting emerging trends, and catching issues before they become a crisis. Meltwater’s unified platform gives her the intelligence to stay ahead of all of it.
Unified Intelligence Platform
Everything.Together.
See everything. Know what’s next.
Media coverage, social conversation, and AI-generated content shape your brand together. Meltwater unifies every signal in one AI-powered platform, connecting a shift in sentiment to a spike on social, or a news story to how AI is already framing it. See the whole picture, and act on it with real confidence.
Explore the platform
“When everyone has something to say… you need everything in one platform.”
Unmatched global data coverage
Know what’s being said.Everywhere.
Complete coverage. Confident decisions.
A story about your brand can break in London, spike on social in Tokyo, and turn up in an AI answer before it even reaches New York. Meltwater draws on more than 6 million sources across 240+ languages — including audio and video most tools can’t read — and structures it into intelligence you can trust. See where it’s moving, and know exactly where to focus next.
Explore global data coverage
“Reputations are global. Your data sources should be, too.”
Intelligenceyou can act on.
See how Meltwater transforms global media, social, and AI signals into actionable intelligence that leaders rely on to make faster, confident decisions.
AI Visibility
AI has an opinion.Make sure it gets it right.
The sources behind every answer. And how to shape them.
AI is already deciding who gets recommended, and who gets left out entirely. Meltwater’s GenAI Lens shows how you’re described across ChatGPT, Gemini, Claude, Perplexity, and more. See how you compare to competitors, and exactly which sources are shaping those answers. Because it lives inside the same platform as your media and social intelligence, you can pitch the outlets driving the narrative and change what AI says next.
Explore GenAI Lens“Visibility never goes out of style. That's why modern teams use Meltwater.”
Executive-ready reporting
Boardroom-ready.In minutes, not hours.
Not just what happened. What to do next.
Mira, Meltwater’s AI teammate, doesn’t just tell you what happened — it explains why: a spike in coverage, a shift in sentiment, a competitor gaining ground. That explanation becomes the report: a clear, executive-ready summary generated straight from your live dashboards, no analyst required. Leadership doesn’t just get the data. It gets the intelligence to act on it.
Meet Mira“When the reporting is this quick... you have plenty of time for more strategic pursuits.”
Explore the Meltwater Platform
Intelligence you can act on
Meltwater brings media, social, and AI intelligence together in one platform. Explore the solutions that help your team understand what’s happening, decide what matters, and act with confidence.
Stay ahead of the stories shaping your reputation
Monitor global coverage, spot emerging stories with alerts, and investigate the outlets and narratives driving them. Turn what you find into dashboards and reports your team can share.
Find out moreTrusted when thestakes are high.
Recognized
by the people who use it.
Named in G2's 2026 Best Software Awards. Ranked #1 in G2 seasonal reports for Media Monitoring, PR Analytics, and Media & Influencer Targeting.
33% less time spent on reporting
across 40+ global and local PR and marketing colleagues.
“The AI integrations in Meltwater have helped me tackle the increased volume and speed I am seeing for crisis reporting on social media.”
Shakeyra Taylor
Trust Meltwater
27,000+
Organizations worldwide
“32 years in the industry and Meltwater's MCP is the most impactful leap forward I have ever seen in monitoring, analysis and reporting.”
Duncan Fulton
Chief Corporate Officer
“Meltwater Influencer Marketing is the best platform to build influencer programs!”
Gladys Diaz
“Having that one platform that enables us to evaluate our customer perceptions, as well as our marketing impact across multiple markets…”
Amit Naik
SVP, Global Head of Analytics
Kim Cattrall portrays a fictional brand executive in this campaign. Customer testimonials come from real Meltwater customers.
Intelligenceyou can act on.
See how Meltwater transforms global media, social, and AI signals into actionable intelligence that leaders rely on to make faster, confident decisions.