The Meltwater Blog
Our latest company announcements, product updates, insightful articles, and much more.
PR and Communications
Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign
Jenny Force
2026-10-123 min read
AI & Data Analytics
Your Best Context is Already in the Room
Chris Hackney
2026-07-083 min read
Latest posts
Digital Marketing & PR Tools
12 Best Media Monitoring Tools in 2026 (Compared & Priced)
The strongest media monitoring platforms combine traditional media coverage with social listening, sentiment analysis, competitive intelligence, and reporting that executives can actually use. Explore Meltwater Media Monitoring
AI & Data Analytics
What Is Data Analytics? [Beginner’s Guide 2026]
The world of data analytics is complex. Learn how it differs from data science, and common data analysis use-cases. Also see: Guide to Mastering Data Management
Reputation Management
Reputation in Asia: What Toyota Teaches Us About Leading the Narrative
Lessons from Toyota Motor Asia on building trust, navigating complexity and leading narratives across diverse markets in Asia, at Summit on Tour: Asia.
Digital Marketing & PR Tools
Meltwater vs Talkwalker: Data Coverage and Workflow Compared
Get broader coverage into the workflow your team already runs. Meltwater gives you data you can trust and insights your marketing and insights teams can act on. Explore the Meltwater platform
Digital Marketing & PR Tools
Meltwater vs Sprinklr: Which Platform Fits Your Team?
Choose the platform built around social, media, and influencer intelligence. Monitor, measure, and act on all three in one place, so your team spends less time pulling reports and more time making decisions. Explore the Meltwater platform
PR & Communications
How to Hire a PR Firm: 10 Tips to Get It Right
Practical tips for vetting, budgeting for, and choosing a PR agency that fits your brand.
Marketing
Summit on Tour: Asia: What Neuroscience Can Teach Marketers About Earning Attention
Practical lessons from cognitive neuroscientist Carmen Simon’s Summit on Tour: Asia's keynote in Singapore, on creating content people notice, understand and remember.
Media Monitoring
Media Monitoring Setup: The 6 Searches to Start Your Meltwater Journey
6 searches every team should set up first to get from raw data to actionable intelligence, fast. Full Media Monitoring Guide
Generative Engine Optimization (GEO)
The Brands AI Recommends for Black Friday 2026: Insights for Marketers
How shopper questions, pricing trust, and third-party sources shape the Black Friday shortlist before the season begin
PR & Communications
Managing the narrative in the age of AI - insights from Meltwater Summit on Tour London
How PR and marketing teams can understand developing stories, strengthen brand accuracy and influence the conversations shaping their reputation.
AI & Data Analytics
What Is Predictive Analytics? Moving From What Happened to What Happens Next
Predictive analytics forecasts what's likely next, not just what already happened. See the models, examples, and tools teams use to get ahead of it.
Media Monitoring
Meltwater Named a Leader in the 2026 Gartner® PR Media Monitoring Tools Report
Meltwater has been named a Leader in the inaugural 2026 Gartner® Magic Quadrant™ for PR and Media Monitoring Tools, based on the Gartner evaluation of Completeness of Vision and Ability to Execute.
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