What Agencies Need to Know About Social Media in 2021

One of the few certainties facing agencies in 2021 is that social media will play an even bigger role in client marketing and advertising. But social preferences continually evolve, and like many things in 2020, that evolution was accelerated by the pandemic. To succeed, you need a clear picture of how consumer behavior on social media has changed, which platforms they’re now turning to and where everything is heading.

Get real-world insights on the state of social media from Albert Thompson, Managing Director, Digital at Walton Isaacson, along with best practices highlighted in a recent study by Meltwater and Social Media Week. You’ll find out:

• How social channels have changed, and what that means for you
• What consumers are doing differently on social in 2021
• What clients really need from their agencies right now