Winning the War on PR: How to Write the Perfect Press Release
BizCommunity: Marketing and Media
In today’s world of information overload, journalists and editors simply don’t have time to read, let alone publish, every piece of content they receive. Your company may well be the next Tesla of Africa, but if you and your comms team aren’t able to craft a cunningly effective press release, then your likelihood of locking down any earned brand exposure is little to none.
Meltwater partnered with Editor-in-Chief of BizCommunity’s Marketing and Media portfolio, Leigh Andrews. As a formally trained journalist with over a decade’s worth of experience across all facets of media publishing (as well as being the only South African to qualify for the Women in Marketing Awards 2017) positions her as someone who knows exactly how to get the media in your corner.