Automatic Reports

Content Marketing Trends in South Africa

Melissa Attree

Director of Content Strategy

Ogilvy & Mather Cape Town

“Content Marketing” – it’s a buzzword you’re likely all too familiar with (if not sick of) by now. The truth is, brands have been leveraging content as a marketing mechanism for quite some time. However, in this fast-paced world, if you don’t understand where and how your target market chooses to engage with your content, you’re going nowhere fast.

Ogilvy & Mather’s Cape Town Director of Content Strategy, Melissa Attree, sits down with the Meltwater team to give an inside look at how South African brands can dominate their content marketing game plan in the age of Instagram and Snapchat.

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