9 Content Marketing Tactics to Make Your PR Work Harder for You
Erika Heald, VP and Head of Content at Highwire PR, takes us through a step-by-step guide on how to use content marketing tactics to:
- Optimize your press releases
- Gain earned media
- Build traction with key influencers
Content marketing and PR have a lot in common: building your brand, creating buzz, and most importantly, engaging with influencers. So why not have them working in tandem to achieve your goals?