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9 Content Marketing Tactics to Make Your PR Work Harder for You

Erika Heald, VP and Head of Content at Highwire PR, takes us through a step-by-step guide on how to use content marketing tactics to:

  • Optimize your press releases
  • Gain earned media
  • Build traction with key influencers

Content marketing and PR have a lot in common: building your brand, creating buzz, and most importantly, engaging with influencers. So why not have them working in tandem to achieve your goals?

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