media monitoring, social media monitoring, understand, media intelligence, Meltwater history

Humble Beginnings. A Big Idea for Changing the World.

This story began in Oslo in 2001, just after the dotcom bubble burst. Jorn Lyseggen deposited $15,000 into a brand new business bank account, courtesy of the Norwegian Science Foundation. He had a business partner, a coffee machine, some used furniture, and borrowed office space in a Norwegian shipyard shack.

He also had a big idea.

The idea was simple: to make business decisions across the globe both easier and more powerful by harnessing public information living on the Internet, and use it to deliver valuable insights that weren’t accessible without technology.

The first challenge Meltwater took on was to transform the traditional press clippings service into an automated, intelligent media monitoring service. It anticipated the importance of social media monitoring data in conjunction with traditional news coverage, and gave customers a new way to build media databases by allowing them to hyper-target their journalists by the content of their articles – not just beat or publication.

Meltwater quickly grew into Norway’s leading media monitoring solution—and then the rest of Europe’s. We expanded our services beyond monitoring to include engagement and analysis features. Today we are one of the largest media intelligence companies in the world, with San Francisco headquarters and offices in 20 countries and 41 cities. Our truly global/local presence has earned us more than 23,000 clients in 108 countries. Our nonprofit African incubator, MEST, is a great example as to how we use technology to bridge gaps not only in information, but also in socioeconomics.

As much as we’ve grown and scaled, the original idea hasn’t changed. Meltwater continues to reimagine the way that unstructured data outside the firewall can be used to improve business efforts across organizations, industries and continents.