Atlantis, Bigfoot, UFOs. Of all the great mysteries, none holds a candle to PR ROI. How do we define it? Can it be measured? Hear why Robert Wynne advocates for advertising value equivalency (AVE) as the easiest, most accurate and accessible way for PR to prove its worth.
Robert Wynne consults for large PR firms, startups, and leading universities, offering targeted advice on attracting media exposure. He writes for Forbes, where often he tackles misconceptions surrounding PR.