The ability that social media has created to generate data and tools for analysis has forced brands and marketers into a strategic shift. Now we prioritise enablement for consumer desires rather than brand-driven objectives. Not sure how to navigate this transition? We’ll show you how.
evelopments in distributed ledgers, artificial intelligence, quantum computing and extended reality will all have an impact on the financial sector in 2020, and beyond. We reveal the potential significance of each, within the context of financial evolution.
Social media can help financial brands redefine their relationships with consumers, optimise user experience through content and utilise data-driven personalisation. We reveal some of the best examples of this, while also diving into employee advocacy, influence and customer service applications.
“I need to be in the loop about everything that is happening within our brand to be able to achieve my goals. Understanding where we’re getting mentioned is a vital part of this. Drilling down into the data before Meltwater was particularly difficult.”
Strategic Marketing and Channel Development Manager, Focus Ireland
“My favourite feature of the media monitoring platform is the ability to visualise results. It’s important for clients to understand both how many mentions they’re getting, but also the wider context of these mentions. The range of metrics offered by Meltwater allows me to do this.”
Planning & Insights Manager, Hill + Knowlton Strategies
“Meltwater is much more able to work with our specific needs… I like the flexibility in reporting and filtering of content. It's a platform that provides you with a lot of potential, the potential to report, analyse and look at your marketing activity from a strategic perspective.”
PR & Media Manager for Flowcrete UK