Download our eBook and get a comprehensive breakdown of How Social Media Algorithms Work.
Working with social media algorithms requires you to be ready to act in two sharply different operating contexts: proactive and reactive. Crucially, you also need to be able to manage the inter-relationship between the two. We show you how.
We reveal the master blueprint behind the algorithms controlling the Big Four Social Media platforms: Facebook, Instagram, Twitter and LinkedIn, so you can tailor your content to drive maximum engagement and conversions.
Don’t make the same mistakes others have made. Draw on real life case studies that document how algorithmic changes have impacted social media campaigns in the past.
“I need to be in the loop about everything that is happening within our brand to be able to achieve my goals. Understanding where we’re getting mentioned is a vital part of this. Drilling down into the data before Meltwater was particularly difficult.”
Strategic Marketing and Channel Development Manager, Focus Ireland
“My favourite feature of the media monitoring platform is the ability to visualise results. It’s important for clients to understand both how many mentions they’re getting, but also the wider context of these mentions. The range of metrics offered by Meltwater allows me to do this.”
Planning & Insights Manager, Hill + Knowlton Strategies
“Meltwater is much more able to work with our specific needs… I like the flexibility in reporting and filtering of content. It's a platform that provides you with a lot of potential, the potential to report, analyse and look at your marketing activity from a strategic perspective.”
PR & Media Manager for Flowcrete UK