was last modified: January 20th, 2020 by Saskia Grote
Find, nurture and work with creatives using the Meltwater social influencer tool! Manage your social media campaigns from searching for influencers to creating their content schedule.
Influencer marketing has become a fundamental part of the digital marketing strategy. Using sponsored content, brands can utilise the creative's existing consumer base to generate brand awareness on social media and develop key consumer relationships.
With customer trust shifting to word of mouth marketing and recommendations, companies are investing in niche influencers to promote their brand. What can often be a tedious task, is made easy using Meltwater's influencer marketing tool. Easily navigate through over 30 million bloggers and creatives that are relevant for your campaign and determine the best influencer to be with the most worthy ROI.
The Meltwater influencer marketing tool enables brands to find, contact and work with creatives in a seamless process. By offering a breakdown of their engagement rate, social media profiles, audience demographic and portfolio of past collaborations, companies can make a 'Klear' and informed decision based on their experience and potential outreach for their campaign.
It offers brands the opportunity to dive deeper into an influencer's audience demographic looking into average age, dominant gender, their average income and key locations around the world. Data-driven insights like these provide brands with a competitive advantage, being able to clearly establish who their campaign will be presented to.
Currently, more than 30,000 customers worldwide trust Meltwater for our social influencer tool. With offices in 27 countries, we offer our clients an impeccable international service based on personal and local expertise. We are represented across the UK in England, Scotland, Wales and Ireland, with offices based in all of the major cities including London, Cardiff, Edinburgh and Dublin.
Supporting some of the world's favourite brands, Meltwater solutions provide some of the worlds largest companies with direction in their digital marketing strategy. Providing them with the tools to understand their industry, identify new markets and measure their marketing activity. Here's what some of our customers had to say.
“I use Meltwaters Influencer Contact Database to find journalists who regularly discuss the field of research I’m promoting and then send them very targeted and personalised pitches." - Clare Bebb, Senior Media Officer
Our extensive database contains more than 30 million blogs and global contacts in over 30 countries across Europe, Africa, Asia and the Americas - allowing marketers to make an informed decision on who will promote their brand.
Using a simple and efficient workspace, companies can consolidate all influencer marketing on social media into one platform. From searching for the perfect influencer to signing a contract with them, take full control of your campaign.
Using the Meltwater platform, marketers gain actionable insights as how to drive their content marketing on social media. For example, the audience breakdown highlights key insights about potential customers and how best to reach them.
The Meltwater social influencer tool enables marketers to drive a full influencer campaign without leaving the platform.