Yield a representative picture of your macro and micro business eco-system by blending data from your own applications or third-party business systems with media conversations. Our sentiment analysis API helps you:
Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.
See how you stack up against your competition, with share of voice measured by volume and reach.
We give you the articles with links and tell you whether they’re trending negative or positive.
Meltwater uses Natural Language Processing (NLP) technology to mine text, with the aim of extracting subjective information from the data. Powered by advanced linguistic algorithms and machine learning, NLP uses granular sentiment detection to understand and derive meaning from human language. Meltwater’s sentiment analysis goes beyond categorizing data at face value, it understands tricky sentences like double negatives (e.g. not bad) and irony to correctly categorize data based on positive, negative and neutral tonality. Better manage risks, understand motivations behind conversations, improve customer experience, and more with Meltwater's Sentiment Analysis API.
With Meltwater's Sentiment Analysis API you can mine data from social media and the web and understand the tonality of mentions, without building anything yourself. We understand that sometimes off-the-shelf products just do not offer the malleability that your business requires. With Meltwater's sentiment analysis API, you have ultimate control over how, where, and when you receive media analytics. Whether you want to see raw volume or specifics, the choice is yours. Just loop us in and get access to the largest source base of online news and social media content in the industry, associated metadata and historical archives.
Lack of visibility and context can break a company. Ensure you're fully aware of your surroundings - both internal and external of your company - by connecting the dots between data types through Meltwater's sentiment analysis API. Beyond brand management, online news and social media data can be used to create competitive advantages through risk mitigation, optimising processes, improving the customer experience, spotting trends, and more.