Tired of not being able to attribute the value of earned media to revenue? We don't blame you. That's why using innovative technologies, Meltwater is advancing PR ROI measurement. With our new ‘PR Attribution’ solution, finally you can gain insight into the coverage that’s driving traffic to your website and converting to revenue! PR Attribution helps PR pros:
Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.
See how you stack up against your competition, with share of voice measured by volume and reach.
We give you the articles with links and tell you whether they’re trending negative or positive.
Take analysis to the next level. Determine the characteristics of earned media that are leading to visists to your domain by combining traffic insights with Meltwater's existing metadata such as reach, sentiment, location, key phrases etc. Use insinghts found from our PR Attribution solution for strategic decision making, for example, prioritising the publications / authors you're targeting, based on the revenue converting from their coverge.