Prove PR ROI With PR Attribution

Tired of not being able to attribute the value of earned media to revenue? We don't blame you. That's why using innovative technologies, Meltwater is advancing PR ROI measurement. With our new ‘PR Attribution’ solution, finally you can gain insight into the coverage that’s driving traffic to your website and converting to revenue! PR Attribution helps PR pros:

  • Easily find and analyse the articles that are driving the most traffic back to their websites, regardless of backlinks
  • Identify publications / authors to target in future campaigns based on revenue of earned media
  • Prove tangible business impact and make better informed data-driven decisions


See where you rank

Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.


Compare share of voice

See how you stack up against your competition, with share of voice measured by volume and reach.


Share the high-impact stories

We give you the articles with links and tell you whether they’re trending negative or positive.

PR Attribution: A new generation of PR ROI measurement

No need for domain backlinks!

Web Analytics tools like Google Analytics partially solved the problem of not being able to attribute the value of earned media to revenue, however, they only work for traffic from backlinks and the majority of publishers and journalists don’t allow links in their articles. Furthermore, even if there is a link, a reader may not click it, but go to the website of the company mentioned directly or through a search engine later in the day. PR Attribution calculates unique aggregated visitors that read your earned media and then visit your website, whether or not a link was included.

Enrich PR ROI analysis further

Take analysis to the next level. Determine the characteristics of earned media that are leading to visists to your domain by combining traffic insights with Meltwater's existing metadata such as reach, sentiment, location, key phrases etc. Use insinghts found from our PR Attribution solution for strategic decision making, for example, prioritising the publications / authors you're targeting, based on the revenue converting from their coverge.

Superior intelligence

Meltwater tracks the largest global source base of attributable content, what's more, PR Attribution is easy to implement, all that's needed is a simple JavaScript to ensure website compatibility and you're good to go!


Why Meltwater PR ROI Insights?

Meltwater continues to invest in delivering a wide breadth of content to more than 30,000 brands worldwide. We're doing this by growing the World’s largest news and social media database. Our industry-leading AI-powered crawlers, and a network of global partnerships with content providers such as Twitter, Reddit and Dow Jones, help us capture more content than anyone else. More content means more reliable analytics that help you find the PR insights you need. We utilize artificial intelligence to discover content from all corners of the internet, pulling our results from over 1.3 trillion documents and add over 500 million new documents every day! While this all sounds very tiring, from a client perspective, it's a smooth ride! We understand that the modern user expects simple and elegant consumer applications. That’s why our PR solution prioritizes simplicity and efficiency with a sleek new intuitive navigation and design that has streamlined user experience at the core. Fill out the form to learn how you can transform every stage of your PR ROI measurement strategy with our innovative new PR insight features today!

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