Fed up with “one size fits all” PR metrics that don't truly measure your goals? We don't blame you. Using innovative technologies, Meltwater is advancing PR measurement with our new ‘PR Custom Scoring’ solution. Finally, you can quantify the impact of press coverage using metrics that are tailored to your business. PR Custom Scoring helps you:
Consistently quantify the value of media coverage by tailoring your reporting scoring criteria based on your own objectives. Say goodbye to static legacy metrics and hello to bespoke reporting!
Create synergy between the PR department and c-suite. The adaptiveness of the new model means you can edit the scoring at any given time as your business needs change.
Gain insight into the value of a given article with a full breakdown of scores and compare to other pieces of earned media. Provide presentation-ready reports to your stakeholders to show the value of your work.
Thanks to advances in technology such predictive analytics and artificial intelligence, we’re on the cusp of a new generation of PR measurement solutions. This is resulting in PR teams moving away from generic, static and legacy metrics like AVE towards PR measurement models that are as flexible and agile as their businesses.
Not all press mentions are created equal. A mention of your CEO in the headline of a tier 1 target publication is likely to hold more weight than a mention of your brand alongside your competitors in the body of a tier 2 target publication. Despite this, coverage has typically been ranked and reported in the same manner, that is, unless many man-hours goes into manual PR measurement. It’s not surprising that PRs are becoming fed up of “one size fits all” PR measurement that doesn’t truly measure their goals. They’re increasingly craving the ability to analyse the impact of coverage in a way that they define, tailored to their individual KPIs.
Meltwater understands your challenges and the need for flexible and dynamic PR measurement. We’ve been working hard behind the scenes to find a solution to this problem. And we’ve found it - PR Custom Scoring. We’re the first to bring to market the ability for PR teams to consistently measure the value of their media coverage based on their own goals and objectives.
Traditionally custom PR reporting methods were something that was only possible in custom reports from media providers or agencies. This required extensive manual work, and as a result, was often more expensive compared to off the shelf PR measurement solutions. We understood that a ‘one size fits all’ approach doesn’t always cut it, that’s why our clients now have the power to effectively weight the metrics important to them in a completely customisable fashion, all within our Media Intelligence platform.
PR Custom Scoring allows you to define your own success metrics to effectively rank coverage and better quantify the value of earned media. Using Meltwater, PR teams can create unique scoring models, including custom weights, and even custom metrics to assign a value to each piece of earned media. For example, you may assign more weight to the prominence of coverage, or maybe it’s reach is more important to you.
Each piece of editorial content is given a score associated to six key metrics; each metric can be toggled on and off depending on your needs.
You then have a custom value applied to each metric, which will contribute to a total score.
Once all of the values and metrics have been selected, the content of this search will be tallied to provide a total score, along with an average and individual article score.
Meltwater automates the calculation of metrics for each article and summarizes the total value points across all articles in the specified search - drastically reducing the manual work and removing the risk of errors or inaccuracies.
It’s as simple as that to configure your own custom score within a few steps! What’s more, PR Custom Scoring has the ability to support multiple scoring models, so you can have different measurement metrics for different projects. For example, for one project you may want to customise how negative media affects the overall score.
Too often than not, PR pros spend hours gathering data to report on that the CEO doesn’t know or care about. With PR Custom Scoring, you can now measure what’s important to both them and you. After all, it’s a lot easier to prove ROI and gain buy-in internally if you align PR metrics with wider business goals and what your c-suite cares about. Speaking in the same data-driven language as your board will help them understand your PR efforts, therefore increasing your influence at the table, as well as the chances of being allocated higher budget next year.
PR Custom Scoring also gives your PR team a shared understanding of what’s being said about your brand, and the opportunity to optimise future PR work. It’s easy to view the total value of all your earned media coverage and how this trends over time, for example, compare how you did this month vs last month, and provide presentation-ready reports to your stakeholders to show the value of your work.
Meltwater continues to invest in delivering a wide breadth of content to more than 30,000 brands worldwide. We're doing this by growing the World’s largest news and social media database. Our industry-leading AI-powered crawlers, and a network of global partnerships with content providers such as Twitter, Reddit and Dow Jones, help us capture more content than anyone else. More content means more reliable analytics that help you find the insights you need. We utilize artificial intelligence to discover content from all corners of the internet, pulling our results from over 1.3 trillion documents. What's more, we add over 500 million new documents every day! While this all sounds very tiring, from a client perspective, it's a smooth ride! We do the work for you.
We understand that the modern user expects simple and elegant consumer applications. That’s why our PR solution prioritizes simplicity and efficiency with a sleek new intuitive navigation and design that has streamlined user experience at the core. Fill out the form to learn how you can transform every stage of your PR strategy and workflow with our PR solution today!
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