Fed up with “one size fits all” PR metrics that don't truly measure your goals? We don't blame you. Using innovative technologies, Meltwater is advancing PR measurement with our new ‘PR Custom Scoring’ solution. Finally, you can quantify the impact of press coverage using metrics that are tailored to your business. PR Custom Scoring helps you:
Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.
See how you stack up against your competition, with share of voice measured by volume and reach.
We give you the articles with links and tell you whether they’re trending negative or positive.
The adaptiveness of the new model means you can edit the scoring at any given time as your business needs change. By doing so, you can create synergy between the PR department and c-suite, helping your board to better understand what you do and how this ties in with their priorities.