Optimise PR Measurement with PR Custom Scoring

Fed up with “one size fits all” PR metrics that don't truly measure your goals? We don't blame you. Using innovative technologies, Meltwater is advancing PR measurement with our new ‘PR Custom Scoring’ solution. Finally, you can quantify the impact of press coverage using metrics that are tailored to your business. PR Custom Scoring helps you:

  • Create truly bespoke reporting metrics and see the impact of coverage, measured in a way that you defined
  • Apply weight to the metrics and areas of content important to you
  • Prove ROI internally more effectively by aligning reporting to the c-suite's goals.

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See where you rank

Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.

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Compare share of voice

See how you stack up against your competition, with share of voice measured by volume and reach.

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Share the high-impact stories

We give you the articles with links and tell you whether they’re trending negative or positive.

Welcome to the next generation of PR measurement

Custom PR Measurement

We understand that not all coverage is created equal. With PR Custom Scoring, you can consistently quantify the value of media coverage by tailoring your reporting scoring criteria based on your own objectives. For example, assign value to key topics and article placement that drive your message by applyling weight to the metrics/ content important to you, like reach of CEO, spokespeople, business growth or competitor mentions.

Gain Buy in With Flexible Reporting

The adaptiveness of the new model means you can edit the scoring at any given time as your business needs change. By doing so, you can create synergy between the PR department and c-suite, helping your board to better understand what you do and how this ties in with their priorities.

Advancing PR Analytics to PR Insights

Gain insight into the value of a given article with a full breakdown of scores and compare to other pieces of earned media. See how the total value of all your earned media coverage trends over time, for example, compare how you did this month vs last month and provide presentation-ready reports to your stakeholders to show the value of your work.

 

Why Meltwater PR Measurement?

Meltwater continues to invest in delivering a wide breadth of content to more than 30,000 brands worldwide. We're doing this by growing the World’s largest news and social media database. Our industry-leading AI-powered crawlers, and a network of global partnerships with content providers such as Twitter, Reddit and Dow Jones, help us capture more content than anyone else. More content means more reliable analytics that help you find the PR insights you need.

We utilize artificial intelligence to discover content from all corners of the internet, pulling our results from over 1.3 trillion documents and add over 500 million new documents every day! While this all sounds very tiring, from a client perspective, it's a smooth ride! We understand that the modern user expects simple and elegant consumer applications. That’s why our PR solution prioritizes simplicity and efficiency with a sleek new intuitive navigation and design that has streamlined user experience at the core. Fill out the form to learn how you can transform your PR measurement strategy with our innovative new reporting feature, PR Custom Scoring, today!

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