Meltwater's tool helps PR teams grow their brand, reach and digital influence by optimising their PR strategy. No matter the size of your PR budget, if you want to work efficiently, it's vital that you track the PR metrics and KPIs that matter.
Stay on top of billions of articles from 300,000 news sources and 30 million blogs from 205 countries in 87 languages.
Track your PR KPIs through our real time metric dashboard. Understand metrics that matter such as media exposure, reach, trending themes,, sentiment, share of voice and more!
Demonstrate how your PR efforts have impacted site traffic with the Meltwater Google Analytics widget.
“I need to be in the loop about everything that is happening within our brand to be able to achieve my goals. Understanding where we’re getting mentioned is a vital part of this. Drilling down into the data before Meltwater was particularly difficult.”
Strategic Marketing and Channel Development Manager, Focus Ireland
“My favourite feature of the media monitoring platform is the ability to visualise results. It’s important for clients to understand both how many mentions they’re getting, but also the wider context of these mentions. The range of metrics offered by Meltwater allows me to do this.”
Planning & Insights Manager, Hill + Knowlton Strategies
“Meltwater is much more able to work with our specific needs… I like the flexibility in reporting and filtering of content. It's a platform that provides you with a lot of potential, the potential to report, analyse and look at your marketing activity from a strategic perspective.”
PR & Media Manager for Flowcrete UK
With Meltwater, you can understand the impact of your PR and marketing efforts through editorial and social media analysis. Using the largest directory of online news content in the industry, our tool clears the clutter to bring you insights, from conversation share of voice to brand sentiment. Get accurate and timely editorial content delivered straight to your inbox or on the go via the Meltwater app. Smart Alerts allow AI to keep your finger on the pulse of developing stories.