Advancing PR Analytics to PR Insights

Using innovative technologies, Meltwater is advancing PR analytics to PR insights to help you make better informed, data-driven decisions. Gain access to a new generation of measurement capabilities so you can:

  • Prove tangible business impact across paid, earned and owned media
  • Quantify the impact of press coverage using metrics and PR Insights that are tailored to your business
  • Effectively benchmark by gaining a single source of truth via one integrated platform


See where you rank

Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.


Compare share of voice

See how you stack up against your competition, with share of voice measured by volume and reach.


Share the high-impact stories

We give you the articles with links and tell you whether they’re trending negative or positive.

A New Generation of PR Insights

PR Attribution

Tired of not being able to attribute the value of earned media to revenue?
We don't blame you. That's why we invested in an innovative new PR Insight feature, ‘PR Attribution’
that helps you easily gain insight into the coverage that’s driving traffic to your website and converting to revenue.
While web Analytics tools like Google Analytics partially solved this problem, they only work for traffic from links
and the majority of publishers and journalists don’t allow links in their articles. Furthermore, even if there is a link,
a reader may not click it, but go to the website of the company mentioned directly or through a search engine later in the day.
PR Attribution calculates unique aggregated visitors that read your earned media and then visit your website,
whether or not a link was included. Now you can quantify the revenue of earned traffic articles and identify
publications / authors to target in future campaigns, based on outcomes. Struggling to justify requests for additional budget?
PR Attribution is the PR insight solution for you.

PR Custom Scoring

Fed up with “one size fits all” PR metrics that don't truly measure your goals? Well, now you can finally
see the impact of coverage, measured in a way that you define. Our new feature, PR Custom Scoring, is an
adaptable way to measure coverage while helping professionals to consistently measure the value of media
coverage based on their own objectives and scoring criteria. We understand that not all coverage is created
equal. With PR Custom Scoring, you can easily apply weight to the areas of content important to you, like
CEO, spokespeople, business growth or competitor mentions. Gain insight into the value of a given article
with a full breakdown of scores, and compare to other pieces of earned media. The adaptiveness of the new
model means you can edit the scoring at any given time as your business needs change. See how the total
value of all your earned media coverage trends over time, for example, compare how you did this month vs
last month and provide presentation-ready reports to your stakeholders to show the value of your work.

Connect the dots between paid, earned and owned media

PR and marketing are closer than ever, resulting in PR pros being asked to compare paid, earned, and owned
media like never before. If this is something you're struggling with, don't sweat. Our integrated PR
solution enables you to define and measure all media types from one platform, so you can prove tangible
business impact across paid, earned and owned media initiatives. Whether you want to understand which top
editorial stories (owned and earned) had the biggest impact on social media or how paid is driving press
mentions, we have you covered! You'll also be able to effectively benchmark results since our all in one PR
solution sources measurement data in a unified manner. Now you can rest well knowing you have a single
source of truth and are rightfully comparing apples with apples.


Why Meltwater PR Insights?

Meltwater continues to invest in delivering a wide breadth of content to more than 30,000 brands worldwide. We're doing this by growing the World’s largest news and social media database. Our industry-leading AI-powered crawlers, and a network of global partnerships with content providers such as Twitter, Reddit and Dow Jones, help us capture more content than anyone else. More content means more reliable analytics that help you find the PR insights you need. We utilize artificial intelligence to discover content from all corners of the internet, pulling our results from over 1.3 trillion documents and add over 500 million new documents every day! While this all sounds very tiring, from a client perspective, it's a smooth ride! We understand that the modern user expects simple and elegant consumer applications. That’s why our PR solution prioritizes simplicity and efficiency with a sleek new intuitive navigation and design that has streamlined user experience at the core. Fill out the form to learn how you can transform every stage of your PR measurement strategy with our innovative new PR insight features today!

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