Tired of not being able to attribute the value of earned media to revenue?
We don't blame you. That's why we invested in an innovative new PR Insight feature, ‘PR Attribution’
that helps you easily gain insight into the coverage that’s driving traffic to your website and converting to revenue.
While web Analytics tools like Google Analytics partially solved this problem, they only work for traffic from links
and the majority of publishers and journalists don’t allow links in their articles. Furthermore, even if there is a link,
a reader may not click it, but go to the website of the company mentioned directly or through a search engine later in the day.
PR Attribution calculates unique aggregated visitors that read your earned media and then visit your website,
whether or not a link was included. Now you can quantify the revenue of earned traffic articles and identify
publications / authors to target in future campaigns, based on outcomes. Struggling to justify requests for additional budget?
PR Attribution is the PR insight solution for you.
PR Custom Scoring
Fed up with “one size fits all” PR metrics that don't truly measure your goals? Well, now you can finally
see the impact of coverage, measured in a way that you define. Our new feature, PR Custom Scoring, is an
adaptable way to measure coverage while helping professionals to consistently measure the value of media
coverage based on their own objectives and scoring criteria. We understand that not all coverage is created
equal. With PR Custom Scoring, you can easily apply weight to the areas of content important to you, like
CEO, spokespeople, business growth or competitor mentions. Gain insight into the value of a given article
with a full breakdown of scores, and compare to other pieces of earned media. The adaptiveness of the new
model means you can edit the scoring at any given time as your business needs change. See how the total
value of all your earned media coverage trends over time, for example, compare how you did this month vs
last month and provide presentation-ready reports to your stakeholders to show the value of your work.
Connect the dots between paid, earned and owned media
PR and marketing are closer than ever, resulting in PR pros being asked to compare paid, earned, and owned
media like never before. If this is something you're struggling with, don't sweat. Our integrated PR
solution enables you to define and measure all media types from one platform, so you can prove tangible
business impact across paid, earned and owned media initiatives. Whether you want to understand which top
editorial stories (owned and earned) had the biggest impact on social media or how paid is driving press
mentions, we have you covered! You'll also be able to effectively benchmark results since our all in one PR
solution sources measurement data in a unified manner. Now you can rest well knowing you have a single
source of truth and are rightfully comparing apples with apples.