As the social media space evolves, so does the metrics that matter. 2018 was awash with new social media updates, evolving consumption habits and changes in regulations. The metrics we report on in 2019 must reflect such updates. Analyse the metrics that indicate business outcomes today!
With a client base of over 26,000, Meltwater understands social media reporting best practice. We have insight into:
Where reporting is heading in 2019
Social media objectives that complement business goals and 2019 primary metrics for each objective, across every industry
Metrics that are outdated, not actionable or rarely used – and why
How your competitors are using metrics to pull actionable insights
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