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Marketing to Millennials & Gen-Z

Louise Alexandra Troen
Former VP of International Marketing
Bumble

Join Meltwater and Bumble's former VP of Marketing for a Free On-Demand Webinar

For a long time “Millennial” was the buzzword of, well, the millennium and marketers put great effort into understanding and developing a general persona for this powerful segment. After all, Millennials were shaping the future of digital, ushering in a whole new era of AirBnBing and Ubering everywhere.

Marketers thought they knew everything there was to know about this important segment with increasingly substantial buying power. But, as with any demographic, there wasn’t a one-size-fits-all truth, which meant sub-segmenting and experimentation. Worse, just as we started to get our heads around who was what and what was who - Millennials grew up.

Enter Gen Z, the authentic obscurists, the dreamers and environmentalists. A whole new, liberal and complex generation - and marketers were... shook. 

Today, there are over 17 million millennials in the UK and their younger counterparts (Gen Z) are swiftly outnumbering them. Incidentally, Gen Z is also the biggest content consumer, meaning they’re most likely to be listening to what your brand is saying online. So, how do we make sure we’re reaching them in a relevant way, where they are?

Well, we're glad you asked.

Meltwater has recently partnered with Bumble's former Vice President of International Marketing, Louise Alexandra Troen, to bring you an informative and interactive webinar on the art and science of marketing to Millennials and Gen Z.

Watch on-demand now and make sure you’re ready to tap into the world’s largest combined market this year. 

Watch now!