PR crises have life-cycles, and while no period of negative media exposure lasts forever, the damage done by a serious brand blunder can tarnish the legacy of even the most reputable establishment.
We can’t predict the future, but it is said that “by failing to prepare, you are preparing to fail” – and with that in mind, it’s vital that you take steps toward safeguarding your most valuable intangible asset: your reputation.
We’ll be spotlighting how to:
Identify the difference between a threat, issue, incident and a crisis
Manage and respond
Stay ahead of the story
Combine social and PR strategies during the crisis
Measure the damage
Don’t be the comms team that gets caught off guard this year, watch now, plan ahead.