PR crises have life-cycles, and while no period of negative media exposure lasts forever, the damage done by a serious brand blunder can tarnish the legacy of even the most reputable establishment.
We can’t predict the future, but it is said that “by failing to prepare, you are preparing to fail”. As brand custodians, the media will inevitably turn to us for answers, and being able to handle press appearances effectively amid a PR crisis is a skillset that can't be overstated.
We’ve partnered with Media First, the country’s leading communications training company, which works with 40 of the FTSE100, to offer an insightful and interactive crisis communications session.
Media First tutor Sean Ryan, former associate editor of the Sunday Times, will guide you through the good, the bad and the ugly of some recent high-profile crisis responses and the steps you and your spokespeople need to take to protect your organisation’s reputation.
While the session is no substitute for a full crisis communication training course, it will put you in a better position to handle whatever 2020 throws at you.
Don’t be the comms team that gets caught off guard next year, RSVP now.
About our Speaker
Until very recently Sean was associate editor of The Sunday Times. He oversaw the paper's digital output on the iPad, website, phone app and social media, and ran news features, campaigns and regional editions.
Previously he was health correspondent of the Reading Post, consumer affairs correspondent of the Daily Mail and environment correspondent and science editor of The Sunday Times before becoming deputy news editor. He also spent 15 years as foreign editor. Sean has made numerous contributions to radio, notably on Radio 5 Live, and to television, where he presented a Channel 4 Dispatches documentary on a medical issue.