PR Attribution and Custom Scoring
Tired of not being able to attribute the value of earned media to revenue? Well now you can, with our brand new ‘PR Attribution’ feature, built within our PR solution. PR Attribution helps you easily gain insight into the coverage that’s driving traffic to your website and converting to revenue for your company. Meltwater is also the first company to bring innovative 'PR Custom Scoring' to market. We understand that not all coverage is created equal. With our PR solutions new Custom Scoring feature, professionals are now able to consistently measure the value of their media coverage based on their own goals, objectives, and scoring criteria. Custom Scoring moves away from generic and static legacy metrics and finally provides PRs with customizable dynamic scoring models that can be as agile as them!
Connect the dots between paid, earned and owned media
News and social media are closer than ever, resulting in PR pros being asked to compare paid, earned, and owned media like never before. If this is something you're struggling with, don't sweat. Our integrated PR solution enables you to define and measure all media types from one platform, so you can prove tangible business impact across paid, earned and owned media initiatives. Whether you want to understand which top editorial stories (owned and earned) had the biggest impact on social media or how paid is driving press mentions, we have you covered! You'll also be able to effectively benchmark results since our all in one PR solution sources measurement data in a unified manner. Now you can rest well knowing you have a single source of truth and are rightfully comparing apples with apples.
End-to-end campaign execution
Transform the media relations workflow and manage everything from outreach to analysis in one unified workspace with our Projects feature. Projects is a central workspace for digital assets, media lists and earned media, where teams can coordinate and collaborate. Modernize how you execute campaigns, from managing tactical tasks and assignments, organizing earned coverage, and reporting on the end results. Finding staying on top of your campaigns difficult? Projects can help you, from beginning to end. What's more the feature encourages your team to collaboratively work in tandem while eliminating back and forth conversations that cause the information to fall through the cracks. Become more efficient by reimagining your workflow, so you can spend more time doing what you love!