Best in class fully integrated PR solution

Empower your PR teams with an all-in-one integrated PR solution, driven by AI-driven insights. Using innovative technologies, Meltwater's PR product suite is advancing analytics to insights, prioritizing simplicity, capturing more content than anyone else, and helping our customers to:

  • Prove tangible business impact across paid, earned and owned media
  • Rank coverage via custom PR attribution scoring metrics
  • Effectively benchmark by gaining a single source of truth via one integrated platform
  • Improve workflow efficiency
  • Make better informed decisions

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See where you rank

Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.

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Compare share of voice

See how you stack up against your competition, with share of voice measured by volume and reach.

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Share the high-impact stories

We give you the articles with links and tell you whether they’re trending negative or positive.

A new generation of PR solutions

PR Attribution and Custom Scoring

Tired of not being able to attribute the value of earned media to revenue? Well now you can, with our brand new ‘PR Attribution’ feature, built within our PR solution. PR Attribution helps you easily gain insight into the coverage that’s driving traffic to your website and converting to revenue for your company. Meltwater is also the first company to bring innovative 'PR Custom Scoring' to market. We understand that not all coverage is created equal. With our PR solutions new Custom Scoring feature, professionals are now able to consistently measure the value of their media coverage based on their own goals, objectives, and scoring criteria. Custom Scoring moves away from generic and static legacy metrics and finally provides PRs with customizable dynamic scoring models that can be as agile as them!

Connect the dots between paid, earned and owned media

News and social media are closer than ever, resulting in PR pros being asked to compare paid, earned, and owned media like never before. If this is something you're struggling with, don't sweat. Our integrated PR solution enables you to define and measure all media types from one platform, so you can prove tangible business impact across paid, earned and owned media initiatives. Whether you want to understand which top editorial stories (owned and earned) had the biggest impact on social media or how paid is driving press mentions, we have you covered! You'll also be able to effectively benchmark results since our all in one PR solution sources measurement data in a unified manner. Now you can rest well knowing you have a single source of truth and are rightfully comparing apples with apples.

End-to-end campaign execution

Transform the media relations workflow and manage everything from outreach to analysis in one unified workspace with our Projects feature. Projects is a central workspace for digital assets, media lists and earned media, where teams can coordinate and collaborate. Modernize how you execute campaigns, from managing tactical tasks and assignments, organizing earned coverage, and reporting on the end results. Finding staying on top of your campaigns difficult? Projects can help you, from beginning to end. What's more the feature encourages your team to collaboratively work in tandem while eliminating back and forth conversations that cause the information to fall through the cracks. Become more efficient by reimagining your workflow, so you can spend more time doing what you love!

 

Why Meltwater?

Meltwater continues to invest in delivering a wide breadth of content to more than 30,000 brands worldwide. We're doing this by growing the World’s largest news and social media database. Our industry-leading AI-powered crawlers, and a network of global partnerships with content providers such as Twitter, Reddit and Dow Jones, help us capture more content than anyone else. More content means more reliable analytics that help you find the insights you need. We utilize artificial intelligence to discover content from all corners of the internet, pulling our results from over 1.3 trillion documents and add over 500 million new documents every day! While this all sounds very tiring, from a client perspective, it's a smooth ride! We understand that the modern user expects simple and elegant consumer applications. That’s why our PR solution prioritizes simplicity and efficiency with a sleek new intuitive navigation and design that has streamlined user experience at the core. Fill out the form to learn how you can transform every stage of your PR strategy and workflow with our PR solution today!

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