We're increasingly consuming our news online. Ofcom’s 2016 report revealed nearly half of adults use the internet for news nowadays. 56% of online news users say the BBC is their number one source, but surprisingly to some, Facebook appears as the second-most popular online news source, at 27%.
People are breaking more news stories on social media than ever, causing journalist’s use of social media to spike in order to keep up. As comms pros, we understand that what others say about our brand defines it, yet in a social sphere plagued with viral and fake news, it’s alarming that so many PR pros are failing to utilise social media for PR purposes.
Social media has disrupted PR. Filtering social into our PR strategy is now a must, rather than nice to do. Hear David White, Head of PR at Branded3 discuss how to integrate social media and PR.
David is the Head of Content Marketing at Branded3.com, leading the PR and outreach strategies for some of the UK’s biggest brands. With a background in business management and marketing, David has a deep understanding of the wider marketing mix and how this contributes to the client’s bottom line. Want to learn more about using social media as a PR tool? Take a look at David's blog here!