Seeing into the Future: Trend Spotting & Forecasting for PR
How to spot trends and capitalise on them for PR.
In PR, when our message goes out is just as important as what it says. There’s no better way to ensure maximum impact than aligning to a trend that’s starting to build—before the rest of the marketplace has hopped on, and well before your audience is already tired of it.
We’ve got the strategies and tools so you can:
• Spot Trends and the influencers shaping them
• Shape messages targeted to your industry and audiences
• Create a trend or two of your own