Back in 2012, Kodak was on the brink of extinction - but only 7 years later, it's a force to be reckoned with, and retains its status as an icon in popular culture.
When Danielle Atkins, Chief Brand & Marketing Officer, joined the company in 2014, she helped Kodak reignite its relevance, and gave it the breath of fresh air it needed with the youth demographic.
By harnessing the latest trends, collaborating with influencers and captivating audiences, Kodak now has a new lease on life.
In light of this, we partnered with Atkins to bring you a free webinar on how to re-energise your brand, in both the B2B and B2C spaces.
She’ll take you through the journey so far and share pro tips that you can use to reinvigorate your own brand’s relevance.
Watch on-demand now!