If you’re not being heard by your audience, what hope do you have of achieving your objectives?
It is estimated that there is a total of 2, 77 billion social media users around the world in 2019, and this is expected to increase to over 3 billion within the next three years.
This vast and rapidly growing audience is gathered across a handful of digital spaces — the proverbial forest — and your ability to reach them depends entirely on your social media strategy.
In our newest eBook, we take you through several must-know steps and processes for making sure that you develop marketing campaigns that have social media data at their core. We also cover best practices for utilizing social data to plan, measure, and follow up on your campaigns.
How to set the right campaign goals
Utilizing paid social media for support
Effective campaign research tips
Developing a campaign launch plan
Validating your approach with follow-up reporting.