Millennial Disruption - What it is & How to Avoid it Killing your Brand in the Digital Era

Hear Somi Arian, Founder of Smart Cookie Media, explore key findings from the renowned research documentary, "The Millennial Disruption".

Today, Millennials are the largest generation since WWII, surpassing the Baby Boomers in numbers. This generation will soon have more combined purchasing power than any other generation in history - making them very attractive to companies.

Attend Meltwater’s latest LONDON EVENT and hear Somi Arian, Founder of Smart Cookie Media, explore key findings from the renowned research documentary, "The Millennial Disruption". The documentary sheds light on how the market and behaviours are changing, why so many businesses are failing and how the survival of legacy brands comes down to engaging the millennial demographic.

You will learn:

  • How millennials differ from previous generations
  • 10 factors to consider when bridging the gap between brands and millennials
  • Millennial marketing trends all industries need to be are of
  • How to ensure your marketing messages truly connect and engage

**As this event is centred on disruption, the nature of the talk is aimed at a C-suite audience. Senior management is therefore advised to attend.

About the speaker:

Somi Arian is a Filmmaker, Millennial Engagement Specialist, the Founder of Smart Cookie Somea and Co-Founder of Career Drive. Somi endeavours to bridge the gap between the millennials and Gen Z with established brands. She and her team have produced content for Steinway, Bentley, Savile Row and JP Morgan,to name but a few. In September 2018 Somi released "The Millennial Disruption" documentary. The film sheds light on the impact of the internet on millennials and what this means to the businesses of our time. Somi’s documentary was featured on BBC 5 Live, where it was referred to as a disruptive piece in its very approach.

14th February, 9-11am Farmers and Fletchers in the City 3 Cloth Street - Barbican

 

Register now!