Intelligent, thoughtful, well-researched PR pitches take time, and many departments are often stretched to find the resources. Get your story in front of the right industry thought leaders and start seeing the brand growth you've been waiting for!
With Meltwater, you can target the right influencers effectively.
FIND INDUSTRY THOUGHT LEADERS -
Our most innovative feature, Keyword Search, helps you discover relevant influencers based on the content of their recent articles. Scanning related content from these authors will allow you to fine-tune your lists of contacts.
ORGANISED, PERSONAL OUTREACH -
Easily manage groups of similar or related influencers so your outreach can be targeted and personalised. Import your own contacts to engage with, alongside authors from our vast contact database.
MEASURE OUTCOMES -
Each outreach sent through the Influencer Contact Database includes open and click-through rates, including the length of time each person spent reading your email. Additionally, you can monitor for new articles that are published as a result of your efforts.
Clare Bebb, Senior Media Officer, Liverpool School of Tropical Medicine View full case study here