Automatic Reports

The Ultimate Crisis Comms Checklist: Be Prepared For a Brand Attack

Andy Barr
Co-Owner
10Yetis Digital

On-Demand Webinar

Social media has fundamentally changed the pace, volume, and reach of news stories. Negative comments can spark a full-blown PR crisis.

When your brand is in crisis, it’s easy to shut down and not respond. Nowadays, no response is the worse response.

Watch this on-demand webinar and hear Andy Barr, owner of 10 Yetis Digital discuss the ultimate crisis comms checklist.

We’ll discuss how to:

  • Identify between a threat, issue, incident and a crisis
  • Manage and steer the narrative
  • Respond effectively
  • Stay ahead of the story
  • Interweave social and PR strategies during a crisis
  • Measuring the damage

Watch on-demand now and minimise brand damage from mistakes, attacks, and false information.

Andy Barr has worked in crisis communications for some of the world’s biggest companies (First Group, AXA, Midlands Electricity Board to name a few). He is Co-founder, co-owner and Head Yeti of the good ship 10 Yetis Digital. Global conference speaker about all things social, public relations and digital and always looking to learn new tricks. Loves a pun and an animated gif.

 

Watch now!