Competitive intelligence helps you quickly identify brand risks and opportunities, your positioning, how you’re actually perceived and ensures both your media and wider business strategies stay agile.
If your competitors are gaining traction you need to find out why, what you should do about it and how to address this in your communication. The same goes for spotting emerging trends.
Watch Meltwater's on-demand webinar to hear Tanya Houston, Managing Director at Wildwood PR discuss top tips for keeping your finger on the pulse of your industry. After all, this is the only way of becoming a thought leader.
Listen on-demand now and stay one step ahead of the competition.