Meltwater, global leaders in media intelligence present the Charity Industry report.
The report analyses online news and social media coverage for the top 10 charities in the UK & Ireland ranked using nfpSynergy’s research into brand awareness.
This is just an overview of the report and its key findings! Read the full report for:
- Individual and benchmarked charity brand reputations
- Trending themes around the industry
- Whether advertising spend correlates to online brand engagement
- National vs global coverage
- Biggest stories of the year
Recommendations for future PR, marketing and communication strategies are provided based on the analysis of data.