Media Intelligence for Hospitality & Tourism
Editorial news and social media conversations are filled with insights about brands, emerging technologies, consumer trends, competition, new diversification opportunities and emerging markets. Companies who listen to such conversations make more strategic decisions.
We help global companies in the Hospitality & Turism industry with Media Intelligence, Crisis Management and Data-centric Consumer Personalization, by always staying informed about business critical signals in the media.
Operationalizing both digital and physical brand interaction requires real-time Insights through external data signals. The relationship between customer and brand becomes truly real-time and relevant, which requires a data-centric approach to customer experience and crisis management. Monitoring the Customer Journey helps companies in the Hospitality & Turism industry understanding consumer perception, trending themes that impact loyalty as well as identifying brand advocates and important diversification opportunities through customer journey touchpoints.
Companies across the globe use Meltwater to gain insights that enables them to enhance costumer experience, streamline processes, optimize product management and differentiate from competition.
Meltwater's Media Intelligence Software helps you to stay on top of more than 300,000 news sources and all relevant social media conversations across major networks globally. We help our clients in the Hospitality & Turism industry with decision-making based on business critical Insights in external data; such as consumer trends, treads from the macro environment, emerging markets and technologies as well as competition. What's more, our mobile app makes sure you stay in the know while on the go.
We understand that information overload and data fatigue can be frustrating. That's why we only look out for the most important business signals and send you alerts as soon as business-critical information occur. Monitoring customer perception and the buyers journey allows you to work proactively with CX and crisis management. Our tool uses AI to serve advanced data analytics that helps companies to make data-driven decisions, to balance supply with demand and optimize profitability.
We work as an extension of your team to define the signals that are deemed important to your company and industry. We then set up monitoring and alerts around your critical focus areas such as environmental regulations or increased competition. With Meltwater, you can easily blend and link external media data with your internal data in your own Business Intelligence systems such as tools like Taublau and Microsoft BI. Gain new insights to reduce blind spots and ensure no stone is left unturned.