Keep an eye on your macro and micro business environment by analyzing various data sources, in real time, from one integrated solution. With Meltwater's Master Data Management solution, you can:
Media exposure, reach, and tonality factor into your mSCORE, tangible evidence of your media progress.
See how you stack up against your competition, with share of voice measured by volume and reach.
We give you the articles with links and tell you whether they’re trending negative or positive.
Meltwater's Master Data Management solution integrates content and data from Sysomos, Salesforce, Zendesk, and a variety of web analytics sources, right alongside your Meltwater data to provide a complete 360° view of your brand and business. The Master Data Management solution creates flexible and dynamic visualizations that tell real-time stories of the metrics and KPIs that matter most while adding context and insight. Make media intelligence insights accessible across the business, so all teams can benefit and transform your media content into a tool for business success.
Meltwater's Master Data Management solution gathers data spread across your own applications, third-party business systems and online news, social media conversations, job postings, financial filings, patent filings, product reviews and more. Data is brought together to visually tell the full story of your brand, competitive position, customer experience and more. The solution is customizable and can be configured for a variety of use cases across business functions.
Master Data Management solutions put an end to working in silos. Insights found via media monitoring can inform core business decisions, beyond PR and brand management. For example, companies are using online news and social media data to create competitive advantages through supply chain risk mitigation, optimizing processes, improving customer experience, spotting trends, and more.