Transform PR with an End to End PR Campaign Management Solution

When it comes to PR campaign management, public relations specialists often feel like they're spinning many plates. This can become overwhelming at times, we're not superhuman, after all. While Meltwater can't stop the fact that you'll likely still be spinning those plates, we can help you more easily manage the process with an all in one PR suite. Whatever stage of the PR campaign process you're at, be it planning, delivery, measurement or optimization, Meltwater's integrated PR solution can assist you with all your PR needs.

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End-to-end campaign execution

Looking to transform the media relations workflow and manage everything from outreach to analysis in one unified workspace? We can help you modernize how you execute PR campaigns to increase efficiency, reduce spend, drive more in-depth insights, and improve agility.

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Connect the dots between paid, earned and owned media

Are you noticing earned, owned and paid media initiatives continuously merging together, but you’re not sure how to drive and measure all media types? No problem. With Meltwater, you can easily manage all activities in one platform.

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PR Attribution and Custom Scoring

Tired of juggling many things at once, then not being able to truly attribute the value of earned media to revenue? Well now you can, with our brand new ‘PR Attribution’ feature, built within our end to end PR campaign solution!

Welcome to The

New Generation of PR Campaign Measurement

End-to-end campaign execution

Digital transformation refers to the integration of technology with the aim of solving traditional business problems or creating new and optimised processes that result in operational changes. Like many offices, digital transformation is also making waves through the PR department.

It’s a common belief that digital transformation is difficult to roll out. In reality, the phrase ‘digital transformation’ is used to validate a vast range of change projects. The level of difficulty depends on what you’re trying to introduce, update or replace. For example, improving cross-department collaboration is easier than replacing legacy IT systems. Transformation brings about many opportunities, including increasing efficiency, reducing spend, driving more in-depth insights, and making PR teams more agile.

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Remember, you don’t have to start big when it comes to transformation, you just need to start; and if your PR team is growing, it’s wise to start sooner rather than later. The bigger the team, the more complexity they deal with. The PR department has a lot of cooks in the kitchen, how do you keep track of whose doing what and the status of projects?

Typically, larger teams’ resort to spreadsheets to provide visibility and enable collaboration, but PRs are quick to call out the shortcomings of using spreadsheets. With the help of Meltwater’s new ‘Projects’ feature, you can transform the media relations workflow and manage everything from pitching outreach to analysis in one unified workspace. Projects is a central workspace for digital assets, media lists and earned media, where teams can coordinate and collaborate. The new feature assists you with modernizing how you execute campaigns, from managing tactical tasks and assignments, organizing earned coverage, to reporting on the end results. Finding staying on top of your PR campaigns difficult? Projects can help you, from beginning to end, with spotlighting your hard-earned media coverage, making it easy for you to understand the status of an ongoing project, effortlessly communicating impact to stakeholders, and creating a record of your team’s accomplishments.

We understand that the modern user expects simple and elegant consumer applications. That’s why we’re prioritizing simplicity and efficiency with a sleek new intuitive navigation and design that has streamlined user experience at the core.

What's more, the Projects feature encourages your team to collaboratively work in tandem, while eliminating back and forth conversations that cause the information to fall through the cracks. Meltwater’s best-in-class PR Campaign solution provides you and your PR team a shared understanding of what’s being said about your brand, and the opportunity to optimize future PR work.

Become more efficient by reimagining your workflow, so you can spend more time doing what you love!

 

Connect the dots between paid, earned and owned media



Breaking down siloed working between PR, marketing and comms has been a priority for a number of years, however, since the introduction of social media and a number of technology advances, the choice is no longer there.

One of the trends we’re seeing in the market is the convergence of Paid, Owned, and Earned media, including the PR, Comms, and Marketing teams working more closely together. The good news for PRs is that marketing teams tend to have higher budgets. However, for those used to managing PR in a more traditional way, increasingly being asked to compare paid, earned, and owned media can be a little daunting. If connecting the dots between all media types is something you're struggling with, don't sweat. Our integrated PR campaign solution enables you to define and measure all media types from one platform.

Want to understand which top editorial stories (owned and earned) had the biggest impact on social media? How paid is driving press? The impact of PR on web traffic? We have you covered! In a few clicks, you can prove the tangible business impact across paid, earned and owned media initiatives and see across the entire funnel in one platform.

Our new search and analytics experience, 'Explore', displays instant insights across news and social media. With Explore, you can analyze breaking trends, stay on top of crises, and run an unlimited amount of ad-hoc searches against best-in-industry Social and Editorial data. That way, you always have your finger on the pulse of the media, your customer, and competitors.

Did you know that journalists make up 25% of verified accounts on Twitter? The platform is a haven for PR specialists. When we partner this with the fact that a PR crisis can erupt on social media at any given point, the power of social media as a PR tool is extremely clear. Meltwater’s all in one PR suite allows users to create and schedule social content without leaving the Meltwater platform. Conversations and threads flow into a simplified inbox so you’re able to stay on top of conversations across channels and respond quickly to fans and influencers. You’re also able to measure your social media performance across multiple handles or individually, so you can quickly measure how your PR efforts have influenced social media engagement.

Advancing analytics to insights



It’s no secret that when it comes to reporting, for years PRs have lagged behind their digital marketing counterparts. While digital marketing pros have the ability to track and quantify most of their efforts, PRs have historically been tied to justify their existence using metrics their board didn’t understand and that didn’t truly reflect their goals. But finally, that has changed. Finally, proving your worth to the c-suite will no longer be an uphill battle. Finally, the PR department is about to change from cost centre to a strategic function driving ROI.

Building on the AI-driven insights already available in the Meltwater product, you can now gain access to a new generation of measurement capabilities including PR Attribution, PR Customer Scoring, Earned/ Owned/ Paid Media alignment and Projects.


PR Attribution

Placing a value on your earned media and the traffic it directs to your website has always been difficult, but with PR Attribution, communications professionals can do just that. In a nutshell, our PR Attribution feature helps you easily gain insight into the coverage that’s converting to revenue. Speaking in the language of your board is critical for securing more budget and influence in the boardroom. With PR Attribution, you’re able to demonstrate how your PR campaign is contributing to the bottom line – a sure way to win the c-suite over!



PR Custom Scoring

We understand that not all coverage is created equal. A positive PR hit in the title of one of your top tier publications will put a bigger smile on your face than gaining a negative mention, or one alongside your competitor in a publication you’ve not actively tried to target. PR specialists often manually tag press hits into coverage quality categories which can be a mundane and painstaking task. Thankfully, this scene is a thing of the past! Meltwater is the first company to bring innovative PR Custom Scoring to market.

With our new feature, PR Scoring, professionals are now able to consistently measure the value of media coverage based on their own goals, objectives, and scoring criteria. They no longer have to use a ‘one size fits all’ approach for measurement, because let’s be honest, it doesn’t always work. Metrics that work for a small PR agency won't necessarily resonate with a global conglomerate. We're sure you'll agree that tailoring metrics to your company’s actual business needs is critical. With PR Custom Scoring, you have the ability to support multiple scoring models so you can have different measurement metrics for different projects or take into consideration how negative sentiment affects the overall score.

PR Custom Scoring moves away from generic and static legacy metrics and provides a customizable dynamic scoring model that can be as agile as you and your business. That way, you can define the success metrics that matter to you and report on them accordingly with metrics tailored to your KPIs.

Comprehensive Analysis

A Single Source of Truth

Earned, Owned and Paid for media used to act as different pieces of the overall puzzle. While each element typically had its own and tools, as they merge closer together, a more holistic approach is needed. An all in one solution helps you complete the puzzle and Meltwater is making this a reality with our comprehensive reporting solution.

A full scale end to end PR suit allows you to effectively benchmark results since data is sourced in the same way. When multiple vendors are in play, things can get confusing. Not all vendors measure metrics the same way, so it’s impossible to benchmark your teams and compare apples with apples. A single vendor approach helps you find a single source of truth when it comes to data, so you can rest well knowing your reporting is consistent. Want to learn more about the pros and cons of having a multiple vs single vendor approach? Read more here!

Best in class fully integrated PR campaign solution

Empowering PR teams with an all-in-one PR product suite, powered by AI-driven insights.

Meltwater is advancing analytics to insights, prioritizing simplicity, capturing more content than anyone else and empowering our customers to:

  • Prove tangible business impact across paid, earned and owned media initiatives
  • Create custom PR attribution scoring metrics to rank coverage
  • Effectively benchmark measurement by gaining a single source of truth via one integrated platform
  • Improve workflow efficiency
  • Make better informed decisions

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Why Meltwater?

Meltwater continues to invest in delivering a wide breadth of content to more than 30,000 brands worldwide. We're doing this by growing the World’s largest news and social media database. Our industry-leading AI-powered crawlers, and a network of global partnerships with content providers such as Twitter, Reddit and Dow Jones, help us capture more content than anyone else. More content means more reliable analytics that help you find the insights you need. We utilize artificial intelligence to discover content from all corners of the internet, pulling our results from over 1.3 trillion documents. What's more, we add over 500 million new documents every day! While this all sounds very tiring, from a client perspective, it's a smooth ride! We do the work for you.

We understand that the modern user expe