Meet Offshore Renewable Energy Catapult

Offshore Renewable Energy Catapult is the UK’s flagship technology innovation and research centre for advancing wind, wave and tidal energy. Their mission is to reduce the cost of offshore renewable energy, transforming the industry and delivering UK economic benefit.

The Challenge

Lee Madigan, Head of Communications at Offshore Renewable Energy Catapult is responsible for all media engagements the brand receive. “I'm a one-man band, so as well as media I have a number of other roles and responsibilities”. When Lee first joined the company, she signed up for a media monitoring provider that she had used in the past, however she found the system clunky and not very user-friendly. “There were a lot of things on there that didn’t really work properly...it was never really configured properly for our use”. Since Lee juggles many tasks, time is precious and a more usable and intuitive system was needed.

"There were a lot of things on there that didn’t really work properly...it was never really configured properly for our use" -Lee Madigan, Head of Communications

The Solution

When switching to Meltwater, a smooth transition and being able to use the platform quickly was important. Meltwater’s onboarding team ensured the platform was configured for their use and Lee was trained to use the platform efficiently. “It’s a much easier platform to use” says Lee.

Lee likes the fact that Meltwater is an all-in-one solution. ORE Catapult use Meltwater’s media monitoring tool, influencer database, press release distribution and newsletter capabilities. “It's a platform that does everything that I need! It's not too difficult and onerous for me to use”

Lee uses Meltwater’s newsletter feature to keep her colleagues in the loop around what’s being said about ORE Catapult in the news. Like many comms professionals, keeping stakeholders engaged is important for buy-in purposes. “Having the newsletter functionality is a real bonus...I used to spend hours selecting the articles that were relevant to us and that were not. Whereas with Meltwater, it takes me about ten minutes,” Lee adds.

It's a platform that does everything that I need! It's not too difficult and onerous for me to use...Having the newsletter functionality is a real bonus...I used to spend hours selecting the articles that were relevant to us and that were not. Whereas with Meltwater, it takes me about ten minutes" -Lee Madigan, Head of Communications

The Results

Meltwater helps ORE Catapult to

Key

Save time

Key

Understand their media coverage

Key

Perform multiple functions from a single platform

ORE Catapult can now:

  • 1

    Send out press releases seamlessly

    “The outreach side of it is a lot easier to use than our previous provider... It's quicker for me to get a press release out!”

  • 2

    Easily understand their media coverage

    “Meltwater is an easy and intuitive platform to manage and navigate...It's not complicated. I also really like the functionality.”

  • 3

    Create internal buy-in

    “Having the newsletter functionality is a real bonus...I used to spend hours selecting the articles that were relevant to us and that were not. Whereas with Meltwater, it takes me about ten minutes”

Meltwater Media Intelligence

Meltwater is dedicated to bringing you topical insights on social engagement and managing your brand reputation around the globe. It's part of our commitment to 'Outside Insight'.

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