Hashtags for Instagram: How Hashtags Can Increase Your Likes & Comments

There is a massive use case for hashtags on Instagram. The feature originated on Twitter and has since been rolled out on a number of social networks including Instagram, Tumblr, Google+ and more.

Using the correct hashtag or a mixture of hashtags allows us to expose our brand to a larger audience, therefore widening brand reach on Instagram. Hashtags help our company to be more discoverable, attracting new potential followers and increasing the chances of community and Instagram engagement growth whilst doing so! Not only this, since hashtags are often used to categorise content, they tend to be targeted – meaning that users who discover us from this method are also more likely to be relevant to our company.

Hashtags for Instagram

How many hashtags should we use in order to boost Instagram engagement?

On Instagram’s ‘getting started’ resources, they recommend companies use up to three hashtags per post to avoid detracting the audience from the simplicity of the message.

Since we should be using hashtags for Instagram sparingly, we need to make them count! One way of doing that is to use a social media monitoring tool such as Meltwater to identify top trending themes around certain topics. The social media monitoring tool is able to crawl social networks for common keywords and present them in a word cloud.

To demonstrate, we searched for the keyword “fitness”. The more prominent the word, the more buzz around that particular topic. Because of this, the keyword theme cloud can be used as hashtag inspiration to ensure the best possible reach and Instagram engagement. For example, we may not have considered using “#fitnessmodel” or “#fit” over “#fitness”.

Which hashtags should we use for Instagram?

We’ve included a list of popular hashtags used on Instagram and a situation scenario example for when to use them.

It’s worth keeping in mind that social media is fast-paced and a hashtag may be taken out of context without us knowing so it’s always good practice to check the hashtags before using them.

Don’t forget that Instagram is an image sharing social network, and so the image used to represent the written content is almost more important than the text itself! If we don’t have the resources to create images on Photoshop, Canva is a great alternative tool for creating images that are on brand.


  • #MondayBlues – Share something uplifting like a motivational quote or a competition you’re running
  • #ManicMonday – Share a time-saving tip
  • #Men2Follow – Mention a top male influencer in your industry found through a social media monitoring tool
  • #MondayFunday – Share a behind the scenes clip of your office”

Hashtags for Instagram


  • #TravelTuesday – Everybody loves a holiday, so this hashtag is relevant to most companys’ Ask your followers which beach they’d rather be lying on or city they’d rather be exploring
  • #TuesdayTreat – Share a competition
  • #TipTuesday – Share a thought leadership blog post
  • #GoodNewsTues – Use a social media monitoring tool to spot trending keywords around a particular subject in order to monitor industry trends.


  • #WellnessWednesday – Working within the Comms industry can be stressful. Post a stress relieving/unwinding tip

Hashtags for Instagram

  • #WisdomWednesday – Share a quote from an industry thought leader. Use a social media monitoring tool to make sense of the real time conversation online, and then rank posters by their influence.
  • #Women2Follow – Mention a top female influencer in your industry to follow


  • #ThrowbackThursday – Share a fact about how far your company has come in X amount of years
  • #ThankfulThursday – Share something around a thought leader who has significantly changed your industry
  • #ThursdayThoughts– Ask your community a question


  • #FollowFriday – Mention an expert/ top brand you’d like to collaborate with
  • #FridayReads – Recommend a good blog to follow
  • #FeatureFriday – Profile your employees/top customers in a “10 questions with..” post
  • #FridayFact –Share a fact about your company/industry/influencer and ask your community, “True or false?”

Hashtags for Instagram


  • #Caturday – Cats on social are kind of a big deal. Whilst our furry felines may not directly relate to our company, they’re an easy way to connect with our audience on an emotional level
  • #SaturdayShenanigans – Show the fact that you promote a good work-life balance with images of what your employees get up to on the weekend for example, hiking


  • #Sinfulsunday – Similar to beaches and cats, everybody loves to indulge now and then. Share a post of your sweet spot and ask your community to comment theirs
  • #Selfiesunday – People make brands so don’t be afraid to put a face to your brand name as this can help humanise your company

Should we create our own brand hashtag?

There’s no harm in us creating our own unique hashtag. For example, at Meltwater we use #MeltwaterLife to showcase behind the scenes snapshots of our employees, such as the human pyramid image above! This is great for employer branding.

We would recommend creating no more than three unique hashtags. Any more than this and we run the risk of having the opposite effect to building a brand, diluting the message instead! Be sure to use a social media monitoring tool to check the idea for the unique hashtag as others may already be using this in a way with which we don’t want to be associated with!

Top tip: Not all hashtags are valuable

Avoid using hashtags such as #likeforlike or #followback. There are robots programmed to follow accounts that use these types of hashtags. Quality followers over quantity definitely applies here! Trying to growth hack our Instagram followers using this strategy isn’t best practice as our brand could be seen as ‘begging’ for followers rather than providing content that’s worth following.

We should also avoid using hashtags that aren’t relevant to the content we’re posting. This is considered a form of spam, like phishing. Whilst we may have successfully persuaded somebody to click our Instagram post, chances are they’ll not browse our account further and possibly think our company is dishonest.

That’s it for Hashtags for Instagram! If you’re looking to learn more about Instagram marketing, check out this blog