How to Use Stories to Grow Engagement on Your Blog

How to Use Stories to Grow Engagement on Your Blog

Kate Simpson
23 February 2017

It’s fair to assume that most of us love a good story, since we are capable of spending hours glued to our screens reading something that captivates us. However, such as concept is hardly new. All we have to do is take a look at cave drawings and realise that storytelling was something that was invented 30,000 years. A testament to its effectiveness is the presence of so many myths, and legends which live on to this day, which weren’t originally written down, but were passed on from one generation to another.

So, why not use stories on your blog to improve reader engagement, grab their attention, and get them to take action? Here are different ways how you can achieve just that.

  1. Avoid Fancy Words and Phrases

There is a reason why your writing online should be at primary school reading level. It’s not because your audience is dumb, but because they scan the content, rather than read it thoroughly, which means you have a better chance of creating engaging content if your writing is simpler and more streamlined. You can do that by hiring professional writers from AssignmentMasters to do it for you, or by using a tool like Hemingwayapp.

  1. Write Using Your Own Experience

One of the most effective ways to write an engaging blog post is to write a story around something you have lived through. If you are speaking from personal experience, you will sound a lot more genuine. This goes double if you are writing tips or advice on a topic, and sharing how it has helped you overcome an obstacle. This will demonstrate your ability to put yourself in your readers’ shoes, and they will respond by trusting you more. Aside from engaging them, you will build your credibility in the process.

  1. Write Your Readers’ Stories

Another option you have at your disposal is to share your customers’ (or readers’) stories. If they are willing to share this stuff with you, whether by emailing you or leaving an insightful comment, they will be delighted if you decide to publish their story. Also, this practice will encourage other readers to start sharing their stories. Another benefit of this is all the free user-generated content you will be able to use for your future posts, instead trying to think of new ideas week after week.

  1. Keep It Short and Sweet

There is no need for you to create a long-winded introduction for your story. Get to the point and say what you want to say. You can create a compelling story using only a couple of paragraphs, and then make it relevant by connecting it to the rest of your post. Aside from scanning the content, your readers are also likely to use portable devices to read it, which means they won’t have the patience to read through long chapters before you decide to make your point.

  1. Show Them a Glimpse of Their Future

This doesn’t mean you should become a fortune teller or get your hands on a crystal ball. But, you can create a story that will show your readers, and potential customers, how their life could like if they start applying the tips you have shared in your posts, or if they decide to purchase your product or service. You can create a positive or a negative scenario. In both cases, try and paint a picture for the reader, so that they realise the consequences of their actions, or inactions.

  1. Use Images to Bolster Your Story

They say a picture is worth a thousand words, and having some relevant, eye-catching images to go along with your words can help you create a more compelling story. It is a scientific fact that our minds process images a lot faster than written text, 60,000 times faster, to be exact. The images create a bigger impact, but not it’s not just about that. We live in an image-centric society, with selfies and Instagram, which means that pleasing visuals are mandatory.

Stories can be a powerful way of engaging your readers and grabbing their attention. Follow the tips shared in this post and create your own compelling story today!