Top Irish Marketing Blogs to Follow

In this blog we’ll be rounding up some of our favourite Irish marketing blogs. We should keep up to date with our industry landscape to ensure our strategies are agile and competitive. These blogs will help you remain at the forefront of industry trends, as well as provide helpful advice.

We recently rounded up our favourite UK marketing blogs, which you should also add to your reading list!

So in no particular order….

256 media

256 media made our list of top Irish marketing blogs to follow as it has lots of content around digital marketing. To stay on top of social media developments and industry trends you should bookmark their blog. We like the fact that when they attend events they summarise their key takeaways. For example, ‘5 things 256 discovered about search, chatbots and cyborgs at learn inbound.’

Top Read: 3 essentials of a LinkedIn marketing strategy every b2b marketer needs to know  




Marie Ennis-O’Connor

We’re a big fan of Marie! We love her easy to understand marketing and social media tips. Marie also specialises in healthcare social media, and has a number of blog posts about educating patients on social media, creating communities and building reputation online. It only made sense to include Marie in our top Irish marketing blogs to follow!

Top read: Building a digital ladder of social media engagement




Shane O’Leary

Shane O’Leary covers ad planning, social media and influencers on his blog. Many of his blogs are opinion pieces, which always make an interesting read! He also regularly discusses the psychological aspect of advertising and social media.


Top post: The surprising reason why big brands like McDonalds, Starbucks and Lidl make mistakes on purpose…



Linkedin (Blog posts):

Digital training institute

Joanne Sweeney-Burke, founder of Digital training institute, has a great blog that you should definitely be checking out. Full of how to guides and top tips on lead gen, creating a content strategy and email marketing it’s certainly one of our favourite Irish marketing blogs to read!


Top post: How to Create a Digital Content Strategy




Wolfgang digital

Wolfgang’s blog focuses a lot on SEO and ads. Many of their blogs go into more advanced (yet understandable) detail on how to utilise certain more technical digital marketing features. Most of their blogs have a section: ‘The Wolfgang Essential Takeaway’, so even if you don’t have time to read the whole article, you’ll still benefit from these tips!

Top Post: Knowing Your Audience: How to Create Effective Emotional Ad Copy



MKC Communications

irish marketing blogs MKC

PR agency, MKC communications have a fantastic blog! We like the fact that many of their articles are opinion pieces, as it’s always interesting to read different perspectives for approaching PR and social media.   

Top Post: The rise and rise of video




irish marketing blogs poppuluPoppulo’s blog specialises in internal comms, and is a must follow for those within this industry. Their blog covers a range of challenges many of us face from boosting employee experience to creating great internal newsletters to managing remote teams.

Top Post: 12 tips and insights for great storytelling





OK, so this may look like a shameless plug, but it really isn’t! Our blog is jam-packed with different ways to use media intelligence, advice for those working in the marketing/ PR /comms industry, key trends to keep an eye on, and more!

Interested in tracking your PR and/or marketing efforts?

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Are you passionate about any Irish marketing blogs that haven’t been mentioned? Let us know by tweeting us @Meltwater