In today’s world, where there are 973,000 Facebook logins and 187 million emails sent every minute, distractions are plentiful and productivity can be damaged as a result.

The question, then, begs – “How do we ensure we stay on top of it all?”

1. Focus

According to latest research, it takes up to 23 minutes to re-focus on something after being distracted. So even if you get straight back to the task at hand after taking a “quick” scroll through Facebook, your mind is still distracted and productivity lost.

Our top tips to boost productivity:

  • Set time aside to be focusedDecide what works best for you when you’re focusing. It may be putting headphones on, without music, but just to block off outside noises. It may be putting a “do not disturb” sign on your door for a few hours. Maybe you’re easily distracted by what’s happening outside. In that case, turn your desk around, so your back is to the window.
  • Set time to not be focusedIt might sound silly, but it’s important. Set yourself a few minutes to check social media, eat or watch an episode of Love Island. Turning your brain off helps it recover and you’ll see a productivity spike as a result. If you know how long you’re going to be unfocused for, you’ll be mentally prepared to get back to business as soon as it’s over.

Our top tools:

  • Freedom: StayFocusd

StayFocusd is a digital tool that allows you to do just that.

On this platform, you can choose the exact apps or websites that you know distract you the most and block them from whichever device you’re working from for a set period of time. Many people say they feel their freshest and most productive first thing in the morning. We challenge you to block all distracting apps from 8 a.m – 12 p.m! Try it for a week and you’ll realise – firstly, how addicted the majority of us are to social media, but also how pleasant it is to work without distractions.

StayFocusd - Tools to Increase Your Productivity

  • Inbox When Ready

Similar to StayFocusd, but just for Gmail, Inbox When Ready hides your inbox for however long you choose. You can choose an inbox budget: where you decide how much time you will spend on your email, how many you’ll send/ read/ reply to, and how many times a day you want to check it. You then get visual feedback on how well you’re doing versus your set intention to help your productivity stay on track

“Out of sight, out of mind.” – Hide your inbox for when you’re ready, and miraculously discover you have more hours in a day to work productively.

Inbox When Ready - Digital Tools to Increase Productivity - Meltwater Blog

2. Deadlines

“The greatest productivity motivation is the deadline,” we used to joke as students, submitting essays at the last possible minute.

But it seems we were wiser as 21-year-olds than we thought. Having a strict deadline is arguably the most effective way to get stuff done. It may sound obvious, but too often we know we have to do something and it stays in our to-do list for weeks.

Our top tips:

  • It’s simple, really: If you’re working for someone else and they need you to do something, ask them when they need it by
  • If you’re working for yourself, set yourself deadlines, and make sure you’re getting it done by then

Our top tools:

  • Asana:

This platform helps users increase productivity by separating everything you need to do into different projects. Within those projects, you can create different columns, named according to what your goal is. We’d recommend following the below structure:

”Backlog” for those projects that aren’t quite a priority yet
“To-do” for your to-do list within that specific project
“Doing” for what you’re working on that day or that week
“Done” to move your tasks into once you’ve completed them

Asana - Meltwater Tools to Increase ProductivityAsana is a collaborative platform and is really useful when trying to drive productivity throughout teams. You can add colleagues or friends to different projects, you can assign tasks to each other, and you can stay up-to-date with what everyone is working on.

3. Time

There’s a productivity enhancing method called “time-blocking tasks” where you divide your day up into blocks of time and dedicate that amount of time to completing one task.

We get this from the brilliant Elon Musk who reportedly uses “time-blocking tasks” in 5-minute blocks. 5 minutes a bit too steep for you? Try 20-minute or 40-minute time blocks. By the end of the day, you can look back on your productivity and know you’ve completed a certain number of tasks.

Our top tip:

  • Remember to allow buffer time in between your time blocks because, as we all know, life happens.

Our top tool:

  • Evernote:

It’s easy to forget things that aren’t written down and it’s as easy to lose or leave behind a piece of loose paper or notebook. With Evernote, you can have every note you need all in one place. You can do everything from record meetings and lectures, attach links or files to notes, share with friends or colleagues, book trips, jot down random ideas, write down your to-do list to shopping list. It’ll be the most productive app on your phone.

Evernote - Meltwater Blog - Technology and Time Management

4. Identify

The key to productivity is to identify your working habits, when you work harder/ smarter and what productivity actually means to you.

Gary Vaynerchuk, Founder and CEO of VaynerMedia, believes in the “hustle” – he works 18 – 20-hour days and is proud of it, he says there’s no difference between life and work and believes everyone should be hustling all the time. He’s achieved a lot and this clearly works for him.

Ariana Huffington, on the other hand, founded The Huffington Post and at the age of 40, running one of the most influential media houses on the planet, suddenly collapsed one day. At first doctors couldn’t find the reason she was so ill and eventually, they were able to put it down to pure exhaustion. Huffington had been working herself to poor health. Today, she runs a successful organisation called Thrive Global, where she works to ensure that everyone in the working world is getting enough sleep, rest and play, as well as work time.

Essentially, find out what works best for you.

By definition, productivity means outcome. How are you achieving the outcomes you need to, how are you achieving your goals productively?

If you’re looking for more efficient ways to measure the impact of your marketing and PR, contact Meltwater and start boosting your professional productivity today!