The History of Public Relations
Although public relations wasn’t officially a profession until more recent times, the practice has been around for thousands of years. In 50 B.C., Julius Caesar publicised his military exploits in the first known political campaign biography to convince the Romans that he would make the best head of state – a practice which is still used by political candidates today.
People have been using PR (and PR’s sister occupation, content marketing) to capture the public’s attention and spur them into action since the beginning of time (yes, I am suggesting that cavemen probably had some sort of PR campaigns). The channels have changed a bit here and there with the invention of the printing press, followed by the Internet and of course, social media but the basic strategies and principles are the same.
Check out this cool infographic from Max Borges Agency to see how public relations has evolved over time.