The Best Marketing eBooks to Read in 2019
There’s no disputing the fact that reading can make you a better leader in business and more equipped to tackle the challenges of everyday life. Something as simple as reading at night can be a great form of escape that allows your mind to settle down, and can even help you sleep better.
According to sleep advisor, reading anything before bed can stimulate your creativity, boost your brain power and reduce stress. Believe it or not, this is even the case for professional and motivational books that interest you. There is a direct correlation between developing analytical skills and people who read frequently, which shows us just how valuable this pass-time can be to our development.
Read, read, read…
Beyond the health benefits of reading, lies a world of learning and advancement. William Faulkner put it best when he said “read, read, read”. This is especially true for the avid entrepreneur, trying to succeed under stressful conditions or ambitious digital professionals who want to make better sense of the changing technological world. So, what’s stopping you? Is it time? Access to good books?
It’s easy to get started
If you fall into any of these categories, or you are simply a human with the need to thrive, you can find a wealth of literature online – and it doesn’t have to cost you a cent. In fact, some of the most useful ebooks you’ll read are available for free and, at most, will require you to enter some basic information to access a world of tips, tricks and thought-provoking content from some very brilliant minds.
Set yourself apart by making reading and self-advancement a priority in your life with these ebooks (below) and, of course, we’ll give you a free one at the end, as promised. Let’s dig in!
For marketers who want to master the art of ethical persuasion
PRE-SUASION: A Revolutionary Way to Influence and Persuade by Robert Cialdini, 2016
Influence plays a significant part in our role as marketers therefore, persuasion is a key skill to master. In Cialdini’s second installment on the subject, he touches on attention and significance, looking at causality and he even offering deep insights within identity, environment and the shared behaviour of humans.
It should be a staple on every marketers bookshelf as we head into a time where mastering the art of persuasion is more complex than ever.
Get it here.
For the marketer who wants to ditch the traditional & explore the unknown
Unleashing the Ideavirus – Seth Godin
In one of Godin’s most popular books, he speaks to somewhat of a revolutionary theory – introducing the notion of an “ideavirus”. This refers to the ways in which information spreads between customers instead of filtering down from businesses. In this book, he presents this as the most effective means of making an impact.
While the theory itself isn’t too complex, it’s a truly thought-provoking read, when he starts to cross-reference it against some of the most iconic brands of our time.
At the very least, it will force you to think critically about how the marketing world is changing, and all the opportunities available to us if we’re open to thinking differently.
Get the audiobook here.
For the social media manager who wants to fully immerse themselves
Social Media, The Academic Library Perspective, by Nina Verishagen
Don’t be fooled by the title. This phenomenal ebook is not as inaccessible as it seems. In fact, it’s an avid sociophile’s dream. Not only will you have the opportunity to view a variety of case studies in your field, you will also get key insights into successes and failures. Each of these is presented to you candidly – offering you more valuable insight into the industry and the strategy behind it, than most articles you’ll find online.
Make sure you’re fully equipped to form educated campaigns from strategic groundwork, laid out for you by learning from the past.
Get it here.
For the weary PR professional who wants to thrive
The Burned-Out Bloggers Guide to PR by Jason Kincaid
This is a great read. Beyond critically evaluating the news media and exploring the misguided notions we have about the press – he tackles every elephant in the room with wit and relatability.
You’ll leave the experience feeling validated for all those times you started to critically evaluate the PR environment. And, you’ll learn how to build relationships, break through to your target communities and thrive in the PR space.
For the social media marketer who needs blueprints and guidance
Social Media Monitoring – Simple Steps to Win, Insights and Opportunities for Maxing Out Success by Gerard Blokdijk
Perhaps the best thing about this ebook is the value it offers in terms of strategic assets. You’ll leave with fresh roadmaps and templates to help you set out on a more refined marketing journey.
The toolkit sets it apart from other ebooks like it but there are still valuable lessons to be learned about collating data, managing change and gaining greater insight into the intricacies of trend analysis.
For the beginner, it will start you off thinking in the right way. For the more advanced social media manager, it will offer you useful assets and challenge your current methodologies.
Get it here.
For the content marketer who wants to level up
Meltwater: Killer Content Marketing
Not to blow on our own horn or anything but at Meltwater, we are very data-driven. We appreciate the technical intricacies and insights that help inform better creative campaigns. We’ve put a lot of research, love and effort into formulating a helpful guide that will show you how social can help you build a winning content marketing strategy – and were giving it to you to read.
Expect to learn:
The anatomy of a sustainable content strategy
How to break through the noise with focused content
Top tips to supercharging your strategy with social data
Get it FREE here.
Take these 5 great examples and get cracking. A world of learning and advancement awaits you.