Social Media Trends & Predictions for 2019
Social Media Trends & Predictions for 2019
2018 has been full of updates to our favourite social media platforms! With these changes, it’s likely they’ll impact how we tackle social media marketing in 2019. In this blog, we’ll be looking at some of the potential social media trends & predictions for 2019 and how we can consider using them within our strategy!
Before we get into the 2019 social media trends & predictions, here’s a summary of the 2018 social media updates:
- Algorithm change – newer posts shown first
- Instagram shopping – tag products to purchase in posts
- IGTV – long video
- Verification requests – request a blue tick
- Hashtag following
- Carousel ads
- Music stickers – add a soundtrack to stories
- Poll & question stickers
- GIF stickers – add gifs to stories
- New share button
- Live video prioritisation – live streams shown at top of feed
- Chronological feed
- Algorithm change – prioritising friends & family
- Breaking news feature
- Gamification features – polls for live videos
So, what social media trends will we be seeing in 2019?
Dark social isn’t a new social media trend. However, despite the fact that some data suggests more than 80% of social sharing happens via dark social, most brands are still not considering dark social in their strategy. We expect more brands to be focusing on dark social in 2019.
Messenger app usage is increasing, and public sharing is decreasing. Emarketer estimates that nearly 2.19 billion consumers will be using messaging apps by the end of 2019. Make sure you’re creating mobile-first content, and consider how you can track dark social in 2019.
Advantages of using:
- No algorithm
- Huge number of users
- Messages on Whatsapp receive a high open-rate (around 70% according to DigitalDefynd)
- Untapped space
Another social media trend we expect to take off in 2019 is gamification. Facebook particularly, has been investing in gamification features. In fact, earlier this year, they created ‘gamification for live video‘ where content creators would be able to add polls & questions to videos.
It’s likely other platforms will release similar features over the coming year.
Advantages of using gamification in your 2019 social media strategy:
- Brand new feature / untapped space
- Highly engaging
- Keeps users attention
“On the Tools” found a super creative way to gamify Facebook live. They created an interactive game show ‘quids in’ where viewers could win prizes by participating in various games including quizzes, lotteries and more.
Some potential ways you can use gamification on social media:
- Interactive quizzes
- Live video games & quizzes
- Leaderboards: motivate users to compete against each other. For example, Duolingo and Nike both do this in their apps by ranking users with their friends.
Check out this campaign by Game of Thrones where they utilised gamification on social media to huge success!
Live video (again)
Ok, so this has probably been on every social media trends list for the last few years! However, based on the huge number of video-based social media features released this year, we anticipate live video to be a trend that won’t disappear anytime soon.
In a recent study from Livestream, they reported that 80% of audiences would rather watch live video from a brand than read a blog. Additionally, Cisco estimates that video will make up 80% of all internet traffic by 2019.
If you’re yet to utilise live video, get it in your strategy for 2019!
Advantages of using:
- Prioritised by Facebook’s social media algorithm
- Creates high engagement
Augmented Reality (AR)
Back in 2015, the world went crazy for Snapchat’s AR filters. However, even if Snapchat is dead, AR certainly isn’t. Facebook has partnered with more than 700 brands to expand their AR capabilities. It’s likely in 2019, we’ll see more AR features being released across our favourite social media platforms.
At Facebook’s developer conference, they announced AR will soon be available to brands to show off products within the messenger app & newsfeed. For example, viewers will be able to ‘try on’ products advertised.
Estee Lauder, for example, lets users try different lipstick shades on within Facebook messenger. This is an example of one of the ways we’re likely to see brands using Facebook’s AR features over the coming year.
Advantages of using AR in your 2019 social media strategy
- Personalised user experience
- Allows users to experience your product
- Encourages sharing & user-generated content
Instagram stories has boomed this year. 400 million Instagram accounts now use stories each day! Since Instagram stories are jam-packed with features, you’d be silly not to include it in your 2019 social media strategy. As mentioned above, gamification is likely to be a social media trend in 2019, so why not combine stories + gamification? For example, use Instagrams poll feature to gamify your posts!
As well as more brands utilising stories in 2019, we’ll probably see more advertising through stories.
Advantages of using stories:
- Authentic communication
- Less polished
- Can have a higher reach than actual posts
Our next social media trend is vertical content.
Did you know that 70% of all social media time is spent on a mobile device? (MarketingLand) Furthermore, vertical videos have nine times higher completion rates. (MOVR Mobile Overview Report)
With the launch of IGTV, Instagram’s vertical video playback platform, 2019 is going to feature much more mobile-first vertical content. Start creating mobile-first, vertical content rather than repurposing other forms of content. Converting horizontal to vertical doesn’t tend to work too well!
Advantages of creating vertical content:
- Perceived as less polished / more authentic
- Convenient (Snap on your mobile & post)
So the social media trends in summary!
- Don’t ignore dark social
- Use live video
- Consider gamification
- Use stories
- Create vertical content
- Keep up-to-date about the latest AR features
We’ll be keeping you up-to-date with all of the latest social media trends & predictions in 2019, so remember to subscribe to our blog! If you’d like to learn more about capitalising on the trends discussed for your own brand, fill out the form below and we’ll be in touch!