OnDemand Webinar: The Fake News Epidemic (and how to lessen the negative impact)

How corporations can sort out the wheat from the chaff

With so much information bombarding us 24/7, how do we know whether what we are viewing, reading and hearing is truth or whether we are in fact being ‘cat-fished’ via false information from misinformed social media posts that are seized on and spread through a hyper partisan blogosphere? The recent American Presidential election proved how even those at the highest office in the world can allegedly use the web to promote fake news over actual fact. All major social media platforms including Facebook have urgently instigated campaigns to protect their brand reputations by seeking to root out the interminable worldwide spread of fake news. Highlights for this highly controversial webinar led by the UK’s leading brand psychologist Jonathan Gabay include:

  • How the web is altering traditional interpretations of truth
  • Perceptions of what is truth, fake news and social media
  • Why, from a psychological perspective, people often choose to dismiss facts in preference for emotion
  • Why, given the sheer volume of information online, more than ever, marketers need dependable technology to monitor online buzz

About Jonathan Gabay – UK’s leading brand psychologist, author & brand journalist

In his capacity as a business journalist, Gabay provides valuable marketing, PR and branding insights for global news outlets including: BBC, Channel Four, Channel Five, Sky News and CNN. Drawing on the latest marketing, psychology and social research, Gabay helps audiences peer into the future of consumerism, workplaces, politics, big data, and global demographics. Over a period of 14 years, he trained over 10,000 senior executives globally. As a consultant he advises major organisations including: Leading business organisations, including UK FTSE companies, in sectors ranging from finance and technology to FMCG and travel.

OnDemand Webinar: Crisis Communication in the Digital Marketing Age

Former Director of Media at Amnesty International, Susanna Flood discusses the evolution of crisis communications – from the era of ‘today’s news is tomorrow’s chip paper’ to the forever online world.

Watch this on-demand webinar and learn how best to manage a crisis in the digital space.

Key takeaways:

  • The opportunities and threats created by the cyclical relationship of traditional and social media
  • How to differentiate a social murmur from a real threat to reputation
  • Case study examples from Susanna’s time at Amnesty International

Media Intelligence for Crisis Communications Worksheet

Don’t Get Caught Off Guard

When all hell breaks loose, you’ll wish you had put together a plan to help you regain your bearings—and take charge. Set aside a few minutes during a time of relative quiet to fill out this crisis communications worksheet. It will help you spot early warning signs, stay organized, and enforce due process should a crisis hit.

Tip: Add crisis protocols to your list of measurable goals. Then complete this worksheet for two or three crisis scenarios per quarter. You’ll get credit for your quarterly performance—and for being prepared if things go terribly, terribly wrong.

Media Intelligence for Crisis Communications

Listen. Measure. Respond.

Here’s a glimpse of the topics our crisis management ebook covers:

  • Setting up alerts to ensure you’re the first to know that a crisis is building
  • Practising smart social listening so you can check the media’s pulse and your community’s reaction as a crisis unfolds
  • Gathering real-time insights so you can mitigate damage to your brand and avoid something similar from happening again
  • Media intelligence will serve you well any day of the week, but during a crisis it is indispensable.