PR Tools : The Best Apps for PR Professionals

It often feels like the working day isn’t long enough. We have so many tasks to complete, and often tasks crop up outside working hours too. However, by equipping ourselves with the right PR tools (such as phone apps that can be used on the go) we can ensure we’re working efficiently, that we’re not forgetting any important tasks and that we’re aware of any possible threats to our brand. Having a few extra apps on your phone can help you prepare for whatever situation presents itself, wherever you are.

In this blog, we’ll be outlining PR tools that every PR Pro should have downloaded on their phone. Some of them will help prevent a crisis whereas others will help you structure your day.

PR Tool #1: Apple or Google News

Keep up to date with the latest news with either Apple’s News App or the Google App. Both customise news content shown based on interests and preferences. Being aware of the latest developments in public interest stories can help us to:

Look for PR opportunities. If we notice a trending topic, we may tailor our PR pitch to fit with this to help us be more timely and relevant. For example, if there’s lots of news coverage around the environmental impact of certain packaging, it’s the perfect time to highlight any environmentally friendly practices you have.

Prevent a crisis. Stay on top of breaking news stories to ensure brand messaging is sensitive to any major disasters or crises. We’ve seen lots of examples of brands unintentionally causing offence with their choice of words. For example, Entenmann’s found themselves in a spot of bother, the day that Casey Anthony was found not guilty of murder and manslaughter. The hashtag #NotGuilty was used so people could discuss the verdict. Entenmann unwisely trendjacked the hashtag without researching the context of it.

PR tools - Awkward Trend Jacking

PR Tool #2: Meltwater Media Monitoring 

Whether you’re on your way to work or on a tradeshow floor, the Meltwater iPhone & Android apps keep you up to date on breaking news stories around your brand and industry. 

Unfortunately, stories often break outside of office hours. Stay on top of important news and social media posts with instant notifications. If you deem the news important, easily share it with the appropriate colleagues via text, email or WhatsApp. Unlike a general news app, a media monitoring app will 1) Alert you to both news and social media stories that are relevant to your brand  2) Show you analytics on the coverage. 

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Annabel O’Keeffe, Strategic Marketing & Channel Development Manager at Focus Ireland tells us:

“Meltwater’s mobile app is my favourite feature of the platform – in fact, it’s my favourite app that I have on my phone. I get alerts straight to my phone, on-the-go. I can then tap into the app in one click and determine whether press hits are worth looking into further”.

PR Tool #3: or Skype for virtual meetings

A good meetings app is another important addition to our PR toolkit. Many of us have meetings on a daily basis – and we’re not always at our desks. and Skype are both good options. One benefit of is you’re able to ‘dial in’ meaning users can call from their mobile (if they’re lacking WIFI). In addition, you can view and present content within the app.

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PR Tool #4: Rebtel – for international calls

Alternatively, if you’re making lots of international calls or travelling a lot, ‘Rebtel’ is a great choice. Call international numbers using 4G, Wifi or your network either for free or at a low cost. I spent 2 months in China and found it invaluable for staying in touch with my family and friends back home! 

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PR Tool #5: Meltwater Engage – for social media

Having access to all of your social media feeds and being able to respond to posts is becoming essential for PR pros. As the public becomes more demanding, the need to quickly respond to questions and queries is essential. Additionally, having access to social feeds on-the-go means we can post at any opportunity, which is handy considering PR is so timely!

For an all-in-one social media management tool, download the Meltwater Engage app. The benefit of using the app, is that all your social media feeds are in one place, making it easy to discover messages and respond to them.

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PR Tool #6: Trello for to-do lists

Unfortunately, not all of us (including myself) have the best memory! To make it even more challenging, many of us have so many tasks on our to-do list, that it can be hard to stay on top of it all. Whilst there’s something satisfying about handwritten to-do lists, they’re easy to lose. And if you’re anything like me, you’ll probably require more than just one! Trello is the solution to this problem.

You can create a specific project to-do list or just have one giant to-do list. Create tasks and then add checklists and details within the tasks. Another benefit to Trello, is the mobile app. You can update lists on the go. Additionally, you can invite your team or manager to view the list, helping you to stay aligned.

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The image above provides a bit of inspiration to how Trello can become an invaluable PR tool!

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PR Tool #7: Google Drive or Dropbox for Cloud Storage

Another app to add to your list of PR tools is Dropbox or Google Drive. Having backups of our files is really important in case our laptop breaks or is stolen. In addition, having our files in the cloud means we (or our team) can access our documents wherever. 

PR Tool #8: Focus Keeper for Productivity

Pr tools

HIIT training has become increasingly popular over the last year or so. This is the concept of doing intense bursts of exercise, with short rests. Why not apply the HIIT method to productivity too? I’m easily distracted, and I find that doing short bursts of intense concentration followed by a short break increases my productivity. There’s an app called Focus Keeper, which allows you to set focus periods (usually around 15-30 minutes), followed by a break. Think of it as HIIT for the mind!

Download these PR tools to ensure you’re working smart. These apps will help you reduce the time it takes you to do daily tasks and ensure you’re equipped to deal with anything wherever you are!

Additional Resources: 

10 PR influencers give their PR predictions for 2018

Create a solid PR strategy in 4 simple steps

Challenges for PR pros and how to overcome them