What do we do when we have great content and a polished website, but we are not driving enough traffic to it? We have outlined 8 key best practices to help drive traffic to your website.

#1 Align brand keywords with SEO

One of the most valuable ways to drive traffic to your website is to ensure that the keywords peppered throughout our online content is aligned with the keywords on our website. We recommend using Google keyword search to see the volume of searches over a certain period of time. This helps ensure the keyword we use is actually of interest to our audience.

#2 Invest in online paid advertising

There are various paid advertising opportunities that brands can take advantage of to drive traffic. For example, pay-per-click (PPC) advertising is easy to set up and can significantly enhance the chance of driving leads to websites. Social media advertising and display advertising are two other useful methods to captivate our communities and grow our web traffic.

Drive Traffic to Your Website

#3 Work with influencers

Forming strong relationships with influencers is beneficial for a number of reasons, including generating more content through interviews, events, and blogs. In return, influencers often promote our content and events. Not only do we have the opportunity to boost our SEO with more valuable content, but we can also gain access to their audiences through a mutual partnership, thus increasing web traffic through greater reach.

#4 Social listen with media monitoring

One of the best ways to drive leads to a website is to social listen, using an online media monitoring tool.  In this way, we will better understand what is being said so we can start intelligent conversations. We can listen out for a related brand keyword or find our community’s content, and ask a question based on what we find! By using a media monitoring tool, we can engage in conversations that provide us with an opening to share links to our content to segments of our audience who will find what we have to say most relevant.

Top tip: Be intriguing and provide value during the conversation, otherwise our community won’t click on the link.

#5 Optimise social media content

Social media plays a key role in driving website traffic. Interesting imagery, media, and calls to action are likely to catch the user’s eye, so make full use of a GIF tool! Brands can better their social media marketing by using an online media monitoring tool to analyse and work out which messages are resonating the most, based on which posts achieve the most engagement.

#6 Email marketing

Reaching out to our communities via email is a useful technique to drive traffic for your website. Emails can be distributed to large audiences at a time, generating a significant number of click-throughs. Email spam, however, has the adverse effect on web traffic and can increase our website bounce rate, so it is best to avoid sending repeat emails to the same audience. Why not try AB testing to maximise the effectiveness of email marketing.

Top tip: Hosting webinars gives us an excellent excuse to use email marketing!

#7 Guest blogging

We can also encourage guests such as employees, industry bloggers, and influencers to write and publish a blog on our sites. Guest bloggers are likely to share the blog post to their communities, which increases our reach and ability to drive traffic to your website. We can also guest blog on other sites including backlinks to increase SEO and in turn boost traffic to the website!

#8 Research the competition with a media monitoring tool

Investigate what topics are resonating with the competition’s audiences as this will give us an indication of what topics our audiences will prefer to read on our blog. Take a look at our competitors’ engagement levels on social media using a media monitoring tool and emulate trending topic themes to drive our target audience to our website.

Follow these tips to drive traffic to your website in no time!