Best Marketing Tools: Save Time & Improve Strategy

Hannah Williams
3 December 2018
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Many of us Marketing professionals wear many hats. Marketing teams often end up taking on social media management, PR, and graphic design. There are hundreds of marketing tools that can help us save time, improve strategy and ultimately work smarter.

In this blog, we’ll run through some of the best marketing tools that you can use to save time & improve your strategy.

Marketing Tools for Design 

marketing tools - canva

Canva

Good for: Quick and easy to make infographics, posters and social media posts
Price: Free, with premium features such as branded fonts, images and templates as a subscription.

Gif Maker

Good for: Combining multiple images into a gif or video format.
Price: Free

Photoshop

Good for: More advanced design work and photo editing. Great if you need to customise your images.
Price: From £20 a month, but free trial available.

Pexels

Good for: Stock images for design work, royalty-free images
Price: Free

Marketing Tools for Social Media Management 

marketing tool meltwater engage

Meltwater Engage 

Good for: Managing multiple social media accounts, scheduling posts & analysing your social media performance
Price: On request

LikeAlyzer

Good for: Analysing your facebook page including response rate, engagement, bio and recommendations on how to improve it.
Price: Free

Twitter Analytics

Good for: Quickly understanding your top tweets, engagement levels & followers.
Price: Free

Marketing Tools for Website Management 

marketing tools

Google Analytics

Good for: Analysing web traffic and the impact of your PR & marketing campaigns.
Price: Free

Moz

Good for: SEO. Specifically understanding how you rank for certain keywords compared to your competitors, discover link building opportunities, keyword research and more.
Price: Free, with the option to upgrade to a premium account

Marketing Tools for Organisation & Communication 

Skype

Good for: Communicating with remote employees and contacts.
Price: Free

Trello

Good for: Project management and staying on top of a huge to-do list
Price: Free, with the option to upgrade to a premium account

Google Drive

marketing tools - google drive

Good for: Sharing documents, collaborating on projects, ensuring work is backed up
Price: Free

Marketing Tools for Campaign Evaluation

Meltwater Media Monitoring

marketing tools meltwater

Good for: Tracking your brand, competitors and industries social media & news mentions, and understanding key themes, sentiment & impact.
Price: On request

Google Analytics

Good for: Analysing web traffic and the impact of your PR & marketing campaigns.
Price: Free

Marketing Tools for Content Writing

Google Trends

google trends marketing tools

Good for: Learning about hot topics, checking what topics are trending over time
Price: Free

SEM Rush

Good for: Understanding which keywords your competitors are ranking on, which keywords you’re ranking for, what to include in your post to boost SEO
Price: $99 a month for a basic account.

Answer the Public

Good for: Coming up with content ideas
Price: Free

Grammarly

Good for: Checking your spelling and grammar
Price: Free for a basic account