Our Facebook page serves two important purposes: to build relationships and reach more potential customers. Today we’ll cover why we should be liking other Facebook pages, offering ideas as to how we can successfully interact with others on the platform, as well as brushing up on the brick and motor process of how to like other Facebook pages.

1. Like other Facebook pages and increase your reach

Liking other Facebook pages allows us to view that page’s posts in our newsfeed. If it’s an interesting post we can engage with it by liking it, leaving a comment or by sharing it with our friends. Our engagement then shows up in other people’s news feeds, including that of the page.

So, let’s say your page were to like Meltwater’s Facebook Page. Whenever we publish a new post, the post receives views from our followers. If your page were to interact with one of our posts, our followers will see your action. So, by liking other Facebook pages and being a part of the discussions in the comments, other users will see your comments, thus improving our reach and the chances of community growth.

2. Like other Facebook pages and expand your community

By liking other Facebook pages we have the chance to see brands we’re interested in are focusing on judging by their posts. Once we’ve liked the page, we can then interact with it. Drop a note, mention the page in a post, and get to know the people behind the page. For example, let’s say that I have recently created a Facebook page -for my new fish and chips restaurant in London. I’m about to have a big opening party, but have a problem- I’m not really sure if anybody will come. One of the things that I could do is to use the Facebook Graph Search feature to find local relevant companies, like these Pages, and build a relationship with the people behind the page. When the relationship is solid, I could ask them if they would mind helping a sister out and promoting my party via their Facebook page. Find out more about the Facebook Graph Search feature here.

By interacting with other Facebook pages on a regular basis, we will expand our community, attract new followers and potentially find new opportunities for business partnership.

3. Get inspired by other Facebook page’s posts

The Facebook news feed is great for a quick skim of whose marketing is working, and whose isn’t. I love browsing through the posts of pages I like. Not only do I find awesome news, insightful researches and funny images, I also find posts that went viral and posts that didn’t get any attention. The lesson here is to learn from our peers. What’s working? What’s not? We might find that a company, which has a similar audience to ours, post mainly photos that in turn engages a large majority of their fans. A quick, free and easy way to analyse our/ competitors Facebook page is by using the Likealyzer search.

So, how do I like other Facebook pages- the right way?

Visit Facebook, click on the gear icon in the upper right corner and choose “Use Facebook as (your Page)”.

 

 

As you now “Use Facebook as your Facebook Page” you can start to like other Facebook pages. Visit the Facebook Page that you would like to like, e.g. facebook.com/MeltwaterGroup, and click the Like button.

So now that you know how and why you should like other Facebook pages, what are you waiting for?  Get on out there and make some friends!