What is a Verified Instagram account?

Many of us will know what the blue tick next to a username on a social media account means, however, just in case you don’t, the blue tick is a verification badge.

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Verified Instagram accounts assure the authenticity of the users or brand. Having a verified Instagram account will help build brand credibility and prevent fraud. Additionally, some features on the social media network are only available to those verified or business accounts with over 10,000 followers.

Spoiler alert: You can’t request a verified Instagram account. But don’t worry, in this blog we’ll also be going over some ways to grow your Instagram account following to increase the chances of getting Instagram verified.

How to Get a Verified Instagram account?

A large number of followers- Having a large following will certainly improve your chances of getting a verified Instagram account. 

Need a Celebrity Status- Generally, verified Instagram accounts are granted to public figures like sports stars, actors, CEOs, politicians and brands. This is because they’re more likely to be impersonated. 

In simple words, verified Instagram accounts are hard to obtain. Currently, you can’t request or purchase a verified badge. However, rather than go away disappointed, use these tips below to grow your following. This in the future may result in the elusive blue tick!

How to grow your Insta into a Badge-worthy account?

Provide quality content

Share content which provides value to your target audience. Content can be informational, humorous, musical, or anything useful for your followers. If we create a hub that constantly posts quality content, we’re likely to retain our followers. Learn more about the best content to post on Instagram here.

Be Active

The more active you are the more chances you will have to connect with the people. Building a following isn’t just about creating great content, due to the recent social media algorithms we can no longer rely on visibility ‘just happening’. Engaging with your audience, potential audience and influencers will boost your following as your message has a better reach and therefore chance of getting more followers.

Use hashtags

Another way to expand your reach on Instagram is to use hashtags. With Instagrams new ‘follow’ hashtags feature, you’ve got a great chance to reach new audiences, boost your following and increase the risk of gaining a verified Instagram account.

Did you know that posts with at least one hashtag receive an average of 12.6% more engagement than posts without? 

Creating a branded hashtag is a good way to encourage user-generated content. Using generic hashtags like ‘like for like’, may boost your likes, but they won’t attract the right audience. 

Post pictures that tell stories

They say a picture paints a thousand words. Instagram being the image focused platform that it is, provides an opportunity to tell stories to your audience. In Meltwater’s previous blog, best B2B Instagram accounts, there are loads of great examples of how to be interesting on Instagram. Many use content that tells a story through profiling their employees, audience or causes.

instagram verified , verified Instagram

National Geographic’s Instagram is notoriously good at posting pictures that tell stories.

Avoid buying fake followers

Don’t buy followers on Instagram. You may think that artificially increasing your followers, may help you get Instagram verified, however, this isn’t the case. Generally the followers you’ll get by paying will be bots. Instagram is cracking down on bots and unethical activities, so chances are your follower count will decrease soon after paying for them. In fact, many brands are cracking down on Influencer fraud including Unilever. Don’t fall into this trap yourself, learn how to combat fake influencers in this previous post.

Even if we can’t get an Instagram verified account, we can create an engaged following, so use the tips above in your social media strategy!

Further Reading: 

Using Hashtags to Boost Instagram Engagement 

Anthony Bergs is a project manager at Writers Per Hour He always keeps an eye on the marketing sector to implement the best innovations in the strategies that he builds. He’s open to new connections and partnerships.