Winning with Paid Social: How to Drive Impressive ROI with Facebook Ads

Last month Facebook mogul, Mark Zuckerberg announced a major change in the social network’s algorithm. The “new Facebook” now prioritises messages from friends and family over branded content, causing brand reach to slump to a dismal 2%. Unsurprisingly, this news was received as a major kick in the teeth for marketing pros working so hard to create good quality content. I mean, what good is content if visibility is non-existent?

Some argue that we’ve entered a “pay to play” world. But let’s not cry over spilt milk, keep calm and carry on. Or even better, get ahead of your competitors by brushing up on your paid social skills!

Join Meltwater’s latest LONDON EVENT on 14th March, from 9-11am and hear Chris Barned, Managing Director at Digital Hybrid and Mike Carter from Cuirass Consulting discuss:

    • The importance of social advertising
    • Key take aways from a social media campaign that delivered ROI of 3,712% overall and 2,848% via mobile devices (case study)
    • How to determine your metrics for measurement
    • Basic requirements/ infrastructure to measure results
    • Post-campaign: Integration of feedback and learnings

Register now and learn how to customise your messaging and strategy to fit your tailored audiences.


Courthouse Hotel, Shoreditch
35-337 Old Street
London EC1V 9LLRegister for this exclusive event now!

*This event is free of charge to attend. Due to limited availability, only two people per company are permitted. Meltwater holds the right to withdraw entry, you will be contacted prior the the event date if this is the case. If you have any questions please direct them to